Reference No: QM0163TEC(B)Pages: 11Published on: 1, January, 1981
Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More
Reference No: OB0080TECPages: 3Published on: 1, January, 1979
Abstract: Attempts to distil in a few pages the ideas contained in the pioneering work "Friends of Friends" by Jeremy Boissevain as might be relevant to a change agent. It argues that social systems are networks of choice?making people competing for scarce and valued resources. In order to change social ... More
Reference No: PROD0155Pages: 3 Published on: 1, January, 1979
Abstract: The case is intended to provide a setting for exploring relational databases. It uses a specific software package, RISS, to illustrate the power and limitations of the relational approach to data base management. ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: MAR0066Pages: 3Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of nonresponse and sample error are highlighted. ... More