Reference No: MAR0013(J)Pages: 11Published on: 1, January, 1964
Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More
Reference No: ECO0030TECPages: 14Published on: 1, January, 1964
Abstract: The note contains an exhaustive statement of the current procedures regarding the establishment of industries, regulation governing the capital issue import of capital goods and foreign collaboration. The note servers as a background reading material for "The Atul products Ltd." ... More
Reference No: QM0016Pages: 14Published on: 1, January, 1964
Abstract: This case essentially centres around the problem of capital budgeting. For evaluating the desirability of the investment, the student must prepare a production programme from the data given and on this basis prepare an estimate of the cash inflows. He is able to see the applicability of linear programming to ... More
Reference No: PROD0048Pages: 8 Published on: 1, January, 1964
Abstract: Requires decision?making in terms of (a) shop layout (foundry), (b) material handling, (c) equipment utilization (cupola and crane), (d) distribution and sequencing of work between skilled and unskilled workers, (e) quality of work,( f) multi?shift working, etc. Students are required to make an integrative analysis and come out ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: ECO0001(E)Pages: 11Published on: 1, January, 1964
Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More
Reference No: ECO0040Pages: 8Published on: 1, January, 1964
Abstract: The case raises issues on the various techniques of allocation of available resources for maximizing the benefits with particular reference to agricultural productivity. ... More
Reference No: PROD0016(A)Pages: 10Published on: 1, January, 1964
Abstract: The case reviews operating procedures of the company in view of the need for increased production and the plant superintendent's proposal to buy new machinery to provide additional production capacity. ... More
Reference No: MAR0012Pages: 12 Published on: 1, January, 1964
Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
