Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: CMA0084Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More
Reference No: ECO0099TECPages: 18Published on: 1, January, 1966
Abstract: This is a note on capital formation and economic development, analyzing various macro level issues in relation to the economic development of underdeveloped countries. ... More
Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: ECO0137TECPages: 3 Published on: 1, January, 1966
Abstract: This is an introductory note that focuses on the use of statistical information for analyzing the performance of an economy. Students are asked to examine the data and identify the most relevant for an analysis of India's economic performance. ... More
Reference No: CMA0050Pages: 12Published on: 1, January, 1966
Abstract: This case is to be used in continuation with the case "Grow More Fodder" Programme (CMA 0047). The manager of the dairy husbandry division of a modern dairy wishes to take up cultivation of green fodder at the village level. The problems the manager in charge of enhancement of milk production ( ... More
Reference No: ECO0061Pages: 21Published on: 1, January, 1966
Abstract: An analysis of the development of tourism industry with the help of the material given in the case the students are expected to analysis costs and benefits involved in the development of this industry and its effect on India's foreign exchange position.
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Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: PROD0029TECPages: 15Published on: 1, January, 1966
Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More
Reference No: P&IR0011(B)Pages: 2 Published on: 1, January, 1966
Abstract: Numerous demands are put forth by the Indian Pilots' Guild to the management of Air India. They employ pressure tactics while bargaining for wages. ... More
Reference No: P&IR0066(A)Pages: 7 Published on: 1, January, 1966
Abstract: Labour problems arising out of the closing down and shifting of one of the plants of a factory to a new location, issues pertaining to the union's objection to the discharge of surplus workmen and the company's legal position are discussed. ... More
