Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: P&IR0058(B)Pages: 6Published on: 1, January, 1974
Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: OB0073TECPages: 4 Published on: 1, January, 1974
Abstract: This note poses some questions about the role of the modern administrator in the context of the social, economic and political realities within which he has to function. Questions are raised regarding the inevitability of the conventional notions about the dysfunctional aspects of bureaucratic culture. The note can serve as ... More
Reference No: P&IR0027Pages: 13Published on: 1, January, 1974
Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More
Reference No: ECO0170TECPages: 20 Published on: 1, January, 1974
Abstract: The note discusses the economic and managerial aspects of small scale enterprises in India. The emphasis is on identifying their typical management problems of small enterprises. ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: F&A0229TECPages: 24Published on: 1, January, 1974
Abstract: This note discusses some aspects of the measurement of the benefits from investment and the development of criteria for choosing a project. The focus of the discussion is on how to build uncertainty about the behaviour of several key input factors underlying the projected rate of return explicitly in the ... More
Reference No: P&IR0064(B)Pages: 5Published on: 1, January, 1974
Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More
