Reference No: F&A0518Pages: 8Published on: 1, December, 2015
Abstract: The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial ... More
Reference No: ECO0358TECPages: 5Published on: 17, November, 2015
Abstract: The technical note defines the concept of the shutdown point discussed in the textbooks on microeconomics and considers two exceptions to the general proposition. Both the exceptions apply to the case of an airline business when the decision to discontinue a loss making route that does not meet even the ... More
Reference No: CIPR0024Pages: 37Published on: 17, November, 2015
Abstract: The Line I of the Mumbai Metro was being built by REL, Veolia Transport and MMRDA through the SPV, MMOPL. The project had been initiated by the Maharashtra State Government through the MMRDA. Due to the amendments in the Metro Railways Act, the project came under the Centre, after award ... More
Reference No: RJMC0038Pages: 9Published on: 17, November, 2015
Abstract: The case describes the follow-up action taken by Lukhdhirji Engineering College, Morbi, after the principal and a few faculty members of the college had attended two management development programmes at the Indian Institute of Management Ahmedabad, with sponsorship from TEQIP-II (Technical Education Quality Improvement Programme), Government of Gujarat. The case ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: MAR0474EXPages: 3Published on: 3, November, 2015
Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More
Reference No: MAR0473EXPages: 4Published on: 3, November, 2015
Abstract: This exercise has been prepared to help the instructor in explaining the meaning of customer value. Understanding customer value is the foundation for planning marketing activities and a clarity regarding the same should be present for good marketing to happen. This exercise will help the participants to identify the aspects ... More
