Reference No: F&A0263(C)Pages: 11Published on: 1, January, 1976
Abstract: The phenomenal expansion of SBI in terms of the number of branches, their geographical dispersion, and the areas of activities, necessitated a study of the organizational objectives and structure. The study broadly defined the objectives of the bank, profit, market penetration, and position of leadership in the market. To ensure ... More
Reference No: P&IR0119TECPages: 3Published on: 1, January, 1976
Abstract: This note discusses the process of productivity bargaining. It highlights its advantages to employers, workers and union officials. Sharing the gains of productivity and mechanics for doing it are also highlighted. ... More
Reference No: MAR0154(A)Pages: 9Published on: 1, January, 1976
Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More
Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
Reference No: OB0098TECPages: 9 Published on: 1, January, 1976
Abstract: The note attempts to systematize some of the multiple definitions, meanings and approaches to socialization. The dominant matrix of socialization is the interplay of biogenic needs of the child and the cultural modes of meeting them. The concept of stages in terms of time and growth is central to the ... More
Reference No: CMA0380TECPages: 8Published on: 31, December, 1975
Abstract: The note discusses the need for monitoring performance in the execution of a project, based upon the project logic. Problems of obtaining processing using relevant data are discussed. ... More
Reference No: CMA0350Pages: 2Published on: 30, December, 1975
Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More
Reference No: CMA0417TECPages: 33Published on: 17, December, 1975
Abstract: The note discusses the agri-business system prevalent in India. Important agricultural commodities are specifically dealt with to highlight their importance in the overall system. ... More
Reference No: CMA0382Pages: 5, 6Published on: 16, December, 1975
Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: CMA0375Pages: 9Published on: 7, December, 1975
Abstract: The case is designed to illustrate the concepts underlying the cost-benefit analysis. The computation of various criteria (payback period, net present value, internal rate of return cost benefit ratio) can be shown and the use of tables can be illustrated. The impact of incentive measures for promotion of development in ... More
Reference No: CMA0361(A)Pages: 15Published on: 7, December, 1975
Abstract: This case is meant to show the application of various criteria used in ascertaining the economic feasibility of agricultural projects. Various policy implications emerging out of the economic feasibility analysis can also be brought out. ... More
Reference No: CMA0372TECPages: 11Published on: 26, October, 1975
Abstract: A concept of system is developed and applied to the agricultural economy of India. The objective of this note is to show how different components of agricultural economy are interrelated, how managers and administrators concerned with agricultural development programmes and projects have to be aware of this interrelationship while making ... More
Reference No: CMA0354TECPages: 12Published on: 22, October, 1975
Abstract: Provides details which need to be taken into account while seeking funds from a bank for a minor irrigation project. Also provides information for discussing the feasibility of investment in such projects from the viewpoints of economic financial considerations. ... More
