Reference No: CIIE0006Pages: 17Published on: 12, July, 2017
Abstract: The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative market for religious and spiritual services. Further, India is an ideal ... More
Reference No: BP0410Pages: 8Published on: 12, July, 2017
Abstract: Sale of real estate property requires registration of sale documents which prevents fraud of the same property being sold to multiple buyers. However, a means to avoid registration was devised and put to use in certain parts of North India. This involved creating a set of three documents - an ... More
Reference No: MAR0489TECPages: 7Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Reference No: OB0226TECPages: 14Published on: 19, May, 2017
Abstract: The purpose of this note is to help readers understand organisational structure better by making them recognize the intricacies of structure and its alignment with various other elements of organisation. We first introduce organisations as open systems, describe the elements of an organisation and stress the importance of alignment of ... More
Reference No: COMM0016Pages: 17Published on: 29, March, 2017
Abstract: EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. ... More
Reference No: COMM0017EXPages: 4Published on: 29, March, 2017
Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More
Reference No: BP0404TECPages: 10Published on: 29, March, 2017
Abstract: In a self-service store, the customer goes from shelf to shelf, selecting and putting items in a basket. He comes to a check-out counter to pay and take the goods away. A sale contract is formed in the course of he coming in the store and going out. When and ... More
Reference No: COMM0015Pages: 3Published on: 1, February, 2017
Abstract: The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He ... More
Reference No: MAR0488Pages: 15Published on: 19, January, 2017
Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More
Reference No: COMM0014Pages: 5Published on: 4, January, 2017
Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More
