Latest published cases

Authors: Barua, Samir K; Saha, Jahar;

Reference No: QM0142TEC Pages: 7 Published on: 1, January, 1978

Abstract: A multivariate technique for identifying homogeneous groups of variables. ... More

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Authors: Verma, Pramod; Mookherjee, S; Kamat, D S;

Reference No: P&IR0069(A) Pages: 5 Published on: 1, January, 1978

Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More

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Authors: Gupta, G S; Singh, Devi;

Reference No: ECO0255TEC Pages: 32 Published on: 1, January, 1978

Abstract: This note explains the growth, highlights major issues, and pinpoints problem areas of the cement industry. The government policy relating to the industry has been discussed broadly. The arguments have been substantiated with statistical tables. In the end, some major issues have been raised for class discussion. ... More

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Authors: Sheth, N R;

Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

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Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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Authors: Menon, C D;

Reference No: BP0119TEC Pages: 6 Published on: 1, January, 1978

Abstract: The note gives an overall picture of the formulation and implementation of corporate strategy, with emphasis on small and medium-scale entrepreneurs. ... More

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Authors: Balakrishnan, K; Raman, K S;

Reference No: F&A0318 Pages: 5 Published on: 1, January, 1978

Abstract: An exercise in preparing funds flow statements and cash flow statements from the opening and closing balance sheets, profit/loss account and profit/loss appropriation accounts. ... More

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Authors: Korgaonker, M G;

Reference No: PROD0144(A) Pages: 3 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Sheth, N R;

Reference No: P&IR0124TEC Pages: 4 Published on: 1, January, 1978

Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(B) Pages: 5 Published on: 1, January, 1978

Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More

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Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(B) Pages: 22 Published on: 1, January, 1978

Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More

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