Reference No: CMA0533Pages: 21Published on: 1, January, 1981
Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More
Reference No: CMA0550Pages: 8Published on: 1, January, 1981
Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More
Reference No: OB0163TECPages: 8Published on: 1, January, 1981
Abstract: This note discusses the change process, the change roles and steps, as well as the individual elements, especially from the point of view of a person working within the organization. It provides seven keys for changing from within, based on the author's varied experience. ... More
Reference No: P&IR0146(C)EXPages: 1Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group.
... More
Reference No: QM0163TEC(B)Pages: 11Published on: 1, January, 1981
Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More
Reference No: CMA0538(D)Pages: 23Published on: 1, January, 1981
Abstract: Deals with cashewnut development through the Plantation Corporation of Kerala as a sub-project of the Kerala Agricultural Development Project. A delay in government procedures in transferring property from one department to the government-owned corporation has created problems. It raises questions as to why these procedural problems were not taken into ... More
Reference No: PROD0171Pages: 19Published on: 1, January, 1981
Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More
Reference No: ECO0275TECPages: 10Published on: 1, January, 1981
Abstract: In this paper, the framework has been indicated within which planning is carried out, at the economy-wide level, for an over-populated agriculture-based economy, like India. The interaction of objectives and constraints in determining the appropriate model has been highlighted. The methodological discussion on planning models is particularly relevant for studying ... More
Reference No: MAR0263TECPages: 12Published on: 1, January, 1981
Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: MAR0265(F)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0538(B)Pages: 62Published on: 1, January, 1981
Abstract: The case deals with the sub-project on small farm development with special reference to tree crop development (coconut and pepper). It goes into the details of the cost-benefit analysis of the sub-project and raises questions as to what impact the delay in the implementation of the project and changes in ... More
