Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
Reference No: CMA0557Pages: 7Published on: 1, January, 1982
Abstract: During 1974, the State Bank of India started financing a sheep rearing programme, in the drought-prone Hosur Taluka of Dharmapuri district, Tamil Nadu. The project was refinanced by ARDC and its duration was five years. Considerable time and effort went into the preparation of the project. Care was taken to prepare ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: F&A0353Pages: 3Published on: 1, January, 1982
Abstract: The case is meant to illustrate the basic concepts of inventory management. Some knowledge of EOQ is necessary. It throws light on variable lead times, discount on items purchased, and the two systems of managing inventory? the continuous review and the periodic review systems. ... More
Reference No: CMA0567TECPages: 11Published on: 1, January, 1982
Abstract: Discusses 1) the rationale for banking credit for input distribution business; 2) relative importance of such credit in the amount of indirect rural credit; 3) future requirements of input distribution credit; 4) terms and conditions of such credit provided by the commercial banks; 5) credit problems of the input retailers; and 6) criteria for determining their ... More
Reference No: PROD0175(B)TECPages: 6 Published on: 1, January, 1982
Abstract: Discusses the Economic Batch Quantity (EBQ) model with uniform, deterministic and finite production rate and demand. The EBQ, which minimizes the total annual cost comprising setup cost, and inventory holding cost is derived. The operation of EBQ system under non?zero constant lead time is discussed. Finally, a brief discussion ... More
Reference No: ECO0281TECPages: 14 Published on: 1, January, 1982
Abstract: In this paper the static macroeconomic model is modified to incorporate dynamic adjustments in the labour market. A dynamic aggregate supply schedule is derived. Against this background, the literature on supply side economics is examined. The phenomenon of stagflation is emphasized and the policy prescription of the supply siders is ... More
Reference No: QM0166(D)TECPages: 17Published on: 1, January, 1982
Abstract: Covers the basic functioning of the central processing unit, its organization, registers and addressing schemes. It also describes instruction formats. ... More
Reference No: CMA0555(D)Pages: 21Published on: 1, January, 1982
Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More
Reference No: CMA0573TECPages: 19Published on: 1, January, 1982
Abstract: This exercise in farm budgeting is based on actual data collected through a sample survey. The data are processed and tabulated. The idea is to train the participants in solving farm budgeting problems in the context of formulating and financing developmental projects. ... More
Reference No: BP0172Pages: 45Published on: 1, January, 1982
Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More
Reference No: CMA0562TECPages: 5Published on: 1, January, 1982
Abstract: Some of the distinguishing features of forestry as an economic activity have been summarized to provide a basis for discussion on whether 1) forest development projects carry relatively higher risks, 2) intangible benefits and costs of forestry projects can or cannot be accounted for in assessing bankability, and 3) multiple objectives in forest ... More
