Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: CMA0576TECPages: 44Published on: 1, January, 1983
Abstract: This note gives a comprehensive view of the marketing environment of pesticides. It deals with production and import of pesticides, supply of pesticides, capacity utilization and pesticides formulation, demand for pesticides, marketing channels, and pesticides market studies. In addition, it gives five case studies of marketing of pesticides in five ... More
Reference No: P&IR0154(B)Pages: 3 Published on: 1, January, 1983
Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More
Reference No: BP0144(G)Pages: 28Published on: 1, January, 1983
Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More
Reference No: CMA0568TECPages: 7Published on: 1, January, 1983
Abstract: This note covers some important concepts and methods which are normally used for project appraisal. Concepts and methods covered include (1) budgeting 'model' situation, (2) incremental concept, (3) current or constant prices, (4) direct and indirect impacts of a project, (5) acquisition and opportunity costs, (6) initial investment and terminal values, (7) time horizon, (8) time value of ... More
Reference No: BP0173TECPages: 4Published on: 1, January, 1982
Abstract: Raises some basic questions that every MBA must ask himself before writing his bio-data. It also identifies certain items that must and may not find a place in the bio-data. Five broad but distinct styles of bio-data preparation have been examined, indication situations where these styles would be appropriate. ... More
Reference No: CMA0556Pages: 43Published on: 1, January, 1982
Abstract: Discusses the rural energy scene and throws light on the energy alternatives for rural electrification. The approach employed in the discussion can be used for the future planning for rural energy policy for the country. ... More
Reference No: CMA0574TECPages: 11Published on: 1, January, 1982
Abstract: Conceptualizes the general principles underlying the budgeting analysis and explains the procedures for solving budgeting problems. The utility of farm budgeting technique in formulating and evaluating developmental projects for financing is highlighted. ... More
Reference No: PROD0175(A)TECPages: 11Published on: 1, January, 1982
Abstract: Introduces the functions of inventories and various costs relevant for inventory management. The Economic Order Quantity (EOQ) model with deterministic demand and lead-time is discussed and basic derivations of the model are presented. Sensitivity of cost to various parameters of the model is discussed. Finally, the EOQ model with back ... More
Reference No: ECO0280TECPages: 13Published on: 1, January, 1982
Abstract: The relationship between forecasting and company planning is highlighted. Forecasting methodology is delineated through describing the Agnostic, Barometric and Causal methods. Both stochastic and deterministic techniques are stated. The need for macro environment, market environment and market share analysis in company planning, through the use of forecasting methods and techniques ... More
