Reference No: MAR0489TECPages: 7Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Reference No: OB0226TECPages: 14Published on: 19, May, 2017
Abstract: The purpose of this note is to help readers understand organisational structure better by making them recognize the intricacies of structure and its alignment with various other elements of organisation. We first introduce organisations as open systems, describe the elements of an organisation and stress the importance of alignment of ... More
Reference No: MAR0490Pages: 15Published on: 13, April, 2017
Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More
Reference No: BP0405Pages: 14Published on: 31, March, 2017
Abstract: Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The seller gets bound to sell at the mistaken price. Can an online seller get out ... More
Reference No: MAR0491Pages: 7Published on: 31, March, 2017
Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More
Reference No: CMA0819Pages: 10Published on: 31, March, 2017
Abstract: During 2016, Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad, was planning to export raw cotton to more countries, though he had already exported cotton to countries like China, Bangladesh, Pakistan and Vietnam. He found that Indonesia, Turkey and ... More
Reference No: COMM0016Pages: 17Published on: 29, March, 2017
Abstract: EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. ... More
Reference No: QM0277Pages: 13Published on: 29, March, 2017
Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More
Reference No: COMM0017EXPages: 4Published on: 29, March, 2017
Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More
Reference No: BP0404TECPages: 10Published on: 29, March, 2017
Abstract: In a self-service store, the customer goes from shelf to shelf, selecting and putting items in a basket. He comes to a check-out counter to pay and take the goods away. A sale contract is formed in the course of he coming in the store and going out. When and ... More
