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Latest published cases

List of Latest Published Cases

  1. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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  2. Innovations in Talent Building: Kaivalya Education Foundation

    Authors: Vohra, Neharika; Patnaik, Snigdha; Neelakantan, Niranjana;

    Reference No: OB0217 Pages: 27 Published on: 31, March, 2014

    Abstract: This case describes the talent management practices of Kaivalya Education Foundation (KEF), a social sector organization that works in the domain of school education. The two year Gandhi Fellowship (GF) program run by KEF, takes urban youth from the best graduate colleges in the country and creates a cadre of ... More

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  3. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  4. Marco Crumbs BV

    Authors: Soman, Chetan;

    Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

    Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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  5. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  6. Ramesh and Gargi (B)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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