Reference No: BP0380TECPages: 12Published on: 31, March, 2015
Abstract: The Warehousing (Development and Regulation) Act, 2007 is a progressive and forward-looking law with provisions for the establishment of a regulatory authority and recognition of warehousing receipts as negotiable instruments. This law shall make it easy for the banks and financial institutions to lend money to farmers on the basis of ... More
Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: F&A0519Pages: 9Published on: 31, March, 2015
Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More
Reference No: BP0374Pages: 5Published on: 31, March, 2015
Abstract: This case describes the learning - teaching processes in Ayurveda, the ancient Indian system of medicine. The students can identify and analyse the process of transfer of tacit and explicit knowledge. ... More
Reference No: MAR0459TECPages: 7Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Reference No: MAR0463(C)Pages: 18Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
Reference No: QM0275TECPages: 54Published on: 30, March, 2015
Abstract: This technical note can be used by an instructor over 15 one-and-half hour sessions to provide a crisp introduction to essential ideas in probability for management students. This material has been used to teach an introductory probability course at IIM Ahmedabad for first year management (PGP) students. The aim of this ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: MAR0463(A)Pages: 7Published on: 30, March, 2015
Abstract: ‘Fashion Destination’ was a prominent one-stop shop of clothing retail in Ahmedabad which has faced business slowdown in the last 5 years. Vishal, who had recently taken over the management wondered, would renting of premium clothing be a good business model to get back to the business. While pondering over the ... More
