Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: F&A0519Pages: 9Published on: 31, March, 2015
Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: MAR0463(B)Pages: 16Published on: 30, March, 2015
Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More
Reference No: QM0275TECPages: 54Published on: 30, March, 2015
Abstract: This technical note can be used by an instructor over 15 one-and-half hour sessions to provide a crisp introduction to essential ideas in probability for management students. This material has been used to teach an introductory probability course at IIM Ahmedabad for first year management (PGP) students. The aim of this ... More
Reference No: F&A0532APages: 30Published on: 30, March, 2015
Abstract: In September, 2011, to prevent its currency from appreciating after the Global Financial Crisis, the Swiss National Bank (SNB) decided to peg its currency to EUR and announced that it would not let CHF go beyond 1/1.20 EUR. Maintaining the peg required the SNB to purchase foreign currency assets virtually endlessly in ... More
Reference No: MAR0463(C)Pages: 18Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
