Reference No: ECO0174Pages: 7 Published on: 1, January, 1974
Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of cost benefit analysis of advertisement expenditure. ... More
Reference No: MAR0128Pages: 11Published on: 1, January, 1974
Abstract: A national laboratory has changed the focus of its work from "basic" to "applied" research. The change creates new problems in relation to the "culture" of the laboratory, the organization, the motivation of scientists and boundary relationships. ... More
Reference No: BP0052Pages: 17Published on: 1, January, 1974
Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More
Reference No: P&IR0024Pages: 20Published on: 1, January, 1974
Abstract: Deals with an alleged act of indiscipline on the part of an employee in a large public sector corporation. Part A of the case gives some basic information about the charge of indiscipline against the employee as recorded by an officer. On the basis of this information, trainees can be ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: ECO0164TECPages: 22Published on: 1, January, 1974
Abstract: The note describes all the major changes that have taken place in the structure of the Indian economy since planning beginning, and gives an introduction to the elements of input output analysis. ... More
Reference No: P&IR0107TECPages: 6 Published on: 1, January, 1974
Abstract: The various sources of what is legally known as indiscipline within an organization are discussed. The note suggests that the approach to indiscipline would depend on the assumptions made by managers about its causes and consequences, and discusses the procedures for handling such problems. The latter part of the note ... More
Reference No: F&A0237Pages: 5 Published on: 1, January, 1974
Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
Reference No: F&A0275Pages: 14Published on: 1, January, 1974
Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More
Reference No: ECO0171TECPages: 13 Published on: 1, January, 1974
Abstract: Various methods of estimating the demand for steel in India, and the difficulties theoretical and practical inherent in such an exercise are discussed. The supplementary note discusses the latest attempt at estimating the demand with the help of the end-use method. ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: P&IR0116TECPages: 6Published on: 1, January, 1974
Abstract: Although several methods of performance appraisal are discussed, the main thrust is on the issues and problems in appraisal. Such issues and problems as the errors of judgement, lack of relationship between evaluation and promotion, the dual role of supervisor as a judge and helper, and the training of supervisors ... More
