Reference No: MAR0162Pages: 11Published on: 1, January, 1977
Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More
Reference No: BP0122Pages: 12Published on: 1, January, 1977
Abstract: The case describes the origin and development of IRI, its product groups, structure and relation to the government (for investments and evaluation) and to the Parliament. ... More
Reference No: F&A0308Pages: 1Published on: 1, January, 1977
Abstract: Deals with responsibility accounting. Using concepts of standard costing and variance analysis, the performance of four departments? purchasing, mixing, pellet- making and selling? can be delineated. Class discussion could cover the interdependence of the variances of different responsibility centres. ... More
Reference No: MAR0117TECPages: 18 Published on: 1, January, 1977
Abstract: Describes the nature of measurement in marketing. The existing ways of measuring knowledge and attitude scaling techniques like Thurstone's law of comparative judgement, semantic differential scaling, Thurstone's differential scale and Qsort have been discussed. Aspects of validity and reliability, and methods for establishing them are included in the note. ... More
Reference No: PSG0019Pages: 2 Published on: 1, January, 1977
Abstract: This case describes a FPAI project for distributing contraceptive oral pills in a rural block of 80,000. The administrator, prior to launching the project, was aware of two major shortcomings of earlier projects: 1) no medical screening of women before prescribing the pills and 2) break down of oral pill supply resulting in ... More
Reference No: PSG0037Pages: 11Published on: 1, January, 1977
Abstract: This case describes the population education programme conducted by the Family Planning Association of India. After three years of the programme, the director was keen to review the efforts. The case writer interviewed several people connected with the project and they felt that a systematic evaluation of all the activities ... More
Reference No: QM0117(B)Pages: 11Published on: 1, January, 1977
Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product-wise decisions for ... More
Reference No: F&A0298Pages: 5 Published on: 1, January, 1977
Abstract: A comprehensive case in cost analysis for management decisions in a joint cost situation. This is a modified version of the "Coco Seed Oil Company"F&A0254 case on the same topic.Unlike the earlier version where the price needs to be computed from a given set of cost ... More