Latest published cases

Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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Authors: Tandon, P L;

Reference No: BP0080TEC Pages: 4 Published on: 1, January, 1976

Abstract: The note describes what accountability means - in particular, to the public sector. ... More

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Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(C) Pages: 6 Published on: 1, January, 1976

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Authors: Parikh, Indira J; Garg, Pulin K;

Reference No: OB0105TEC Pages: 16 Published on: 1, January, 1976

Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More

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Authors: Kulkarni, G R;

Reference No: BP0096TEC Pages: 8 Published on: 1, January, 1976

Abstract: The note identifies and discusses the different instruments through which the government and the Parliament ensure accountability and control over the managements of public sector undertakings in India. ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

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Authors: Kaul, Mohan; Rao, V Venkata;

Reference No: QM0113TEC Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the simulation of queuing systems and its importance in different areas such as ships requiring unloading facilities at ports, aircraft awaiting a clear runway in order to take off, etc. It also briefly discusses the three methods?experimentation with the real system, analytical methods, and simulation?available for ... More

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Authors: Dholakia, Bakul H;

Reference No: ECO0220 Pages: 14 Published on: 1, January, 1976

Abstract: The note discusses the approach to Fifth Plan and the extent to which it represents a departure from the approach to the year for plans, and raises some fundamental questions pertaining to the Fifth Plan with special reference to the objectives and specific targets of the plan. ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0086 Pages: 6 Published on: 1, January, 1976

Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0175 Pages: 10 Published on: 1, January, 1976

Abstract: Clearasil is an antipimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More

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Authors: Shamihoke, A C; Rama Rao, T P;

Reference No: QM0056TEC Pages: 5 Published on: 1, January, 1976

Abstract: This note provides a general introduction to various system software components like assemblers, loaders, compilers, interpreters, operating system, etc. ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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