Reference No: ECO0214TECPages: 19 Published on: 1, January, 1976
Abstract: Reviews the concepts of, and trends in monopoly, and concentration of economic power in the Indian industry. It also examines the causes and consequences of monopoly and concentration. It, then, examines the working of the MRTP Commission, in terms of the cases it has dealt with, and the criteria for ... More
Reference No: BP0072Pages: 18Published on: 1, January, 1976
Abstract: Describes the setting up of the Bureau of Public Enterprises and its role and functions as they have evolved over the time. The views and recommendations of the study team on public sector undertakings of the Administrative Reforms Commission and the final recommendations of the commission are also described. The ... More
Reference No: ECO0231TECPages: 8Published on: 1, January, 1976
Abstract: Data on the Indian economy can be obtained from various sources. In this note the sources of data on agriculture, industry, and exports and imports have been examined. ... More
Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: BP0069(C)Pages: 12Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or reestablishing the relations with foreign collaborators and suppliers for turning the company around. ... More
Reference No: MAR0169Pages: 23Published on: 1, January, 1976
Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More
Reference No: P&IR0126TECPages: 4Published on: 1, January, 1976
Abstract: This note briefly describes some of the important amendments made after the proclamation of Emergency in the following statutes: The Industrial Disputes Act, 1947; The Factories Act, 1948; The Employees' State Insurance Act, 1948; and the Payment of Wages Act, 1936. ... More
Reference No: QM0101(B)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
Reference No: ECO0221TECPages: 5 Published on: 1, January, 1976
Abstract: Describes the main features of the Prime Minister's new economic programme, announced on 1st July 1975. Also, tries to relate the new economic programme with the national programme of minimum needs incorporated in the Fifth Plan. Makes a brief critical appraisal of both. ... More
Reference No: BP0096TECPages: 8Published on: 1, January, 1976
Abstract: The note identifies and discusses the different instruments through which the government and the Parliament ensure accountability and control over the managements of public sector undertakings in India. ... More
Reference No: MAR0174Pages: 10Published on: 1, January, 1976
Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More