Reference No: MAR0149TECPages: 3 Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More
Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
Reference No: BP0081(C)Pages: 5Published on: 1, January, 1976
Abstract: A sequel to the Punjab National Bank (B) (BP0082) case. It describes the bank officials reactions to the changes introduced by Mr Prakash Tandon [described in Case (B)]. It highlights the perceptions about the change agent and the problems created by the changes. ... More
Reference No: QM0024TECPages: 5 Published on: 1, January, 1976
Abstract: The note contains an introductory exposition of capital investment analysis. It brings out through examples present value concepts, internal rate of return, payback period, etc and compares them as tools for investment analysis. ... More
Reference No: ECO0215TECPages: 23 Published on: 1, January, 1976
Abstract: The note discusses the rationale, mechanisms and effects of importing capital and technology for a developing economy. It then presents the trends and characteristics of foreign collaboration in Indian industries with particular reference to the problem of international transfer of technology. Finally, it briefly examines the effects of foreign collaboration ... More
Reference No: F&A0281(A)Pages: 10Published on: 1, January, 1976
Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More
Reference No: ECO0232Pages: 21Published on: 1, January, 1976
Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More
Reference No: QM0083TECPages: 5Published on: 1, January, 1976
Abstract: This note gives a matrix algebra approach to the simplex method. All the features of the simplex method are explained by matrix theory. ... More
Reference No: QM0100(D)Pages: 10Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0110TECPages: 4 Published on: 1, January, 1976
Abstract: This note discusses the importance of planning in the development of computer-based systems. It also briefly discusses the different phases in system development, such as systems planning, systems design, systems conversion and systems implementation. ... More