Reference No: MAR0264TECPages: 35Published on: 1, January, 1995
Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More
Reference No: IMG0009TECPages: 18Published on: 5, February, 1995
Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: QM0236(B)Pages: 11Published on: 23, February, 1995
Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More
Reference No: PROD0228(A)Pages: 8Published on: 23, February, 1995
Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More
Reference No: BP0233Pages: 22Published on: 10, March, 1995
Abstract: The case provides industry data on pesticides which can be used to do competitor analysis of the industry. It also covers the origin and early stage operations of a small scale pesticides manufacturing unit. The case can be used to make industry structure analysis and formulation of strategy for newly ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: CISG0027Pages: 12Published on: 20, March, 1995
Abstract: The case details the evolution, in BAL, of computer application, since its inception. Very specific details related to kind of applications, hardware, software and the computerization policy of BAL are described. ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: MAR0306Pages: 16Published on: 1, October, 1995
Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: CMA0755Pages: 14Published on: 1, January, 1996
Abstract: The case deals with the issues arising from the change in procurement policy towards quality of cotton for the manufacture of cloth free from specks for export market. While some cleaning of raw material is possible at the factory level, the basic parameters of quality cannot be altered. The focus ... More
