Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: OB0048Pages: 1 Published on: 1, January, 1974
Abstract: This is the study of a passive entrepreneur who could not prosper because of lack of initiative, although the environment offered him a lot of opportunities. ... More
Reference No: P&IR0090TECPages: 4Published on: 1, January, 1974
Abstract: Deals with the problems of industrial relations in India, briefly analyses the history of labour management relations in industrial societies, and raises questions for managers on the type of initiative they need to take in dealing with the structure and involvement of industrial relations. ... More
Reference No: BP0060Pages: 36Published on: 1, January, 1974
Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More
Reference No: F&A0213Pages: 28Published on: 1, January, 1974
Abstract: Describes the structural problems encountered by a service organization in implementing the recommendations of the Review Committee set up to redefine its objectives and recommend appropriate organizational changes. It also describes the activities of the service organization and requires the formulation of an appropriate structure consistent with its operations and ... More
Reference No: F&A0230TECPages: 4 Published on: 1, January, 1974
Abstract: Discusses the merits of short period forecast of cash receipts and disbursements (cash budgeting) as a tool for assessing working capital requirements, and argues that such cash budgeting procedure is a better tool for control of use of credit by financing institutions. ... More
Reference No: MAR0110Pages: 20Published on: 1, January, 1974
Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More
Reference No: CMA0308(B)Pages: 4Published on: 21, January, 1974
Abstract: The case deals with the findings of the expert committee set up by Sri Lanka Paddy Marketing Board to suggest changes in the organizational structure of the Board. The attempt is to find out the feasibility of adoption of the suggested changes by the expert committee in the existing organizational ... More
Reference No: CMA0308(A)Pages: 10Published on: 21, January, 1974
Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More
Reference No: CMA0266(C)Pages: 6Published on: 20, February, 1974
Abstract: Deals with the problems of investment in the silo system of storage for processing paddy in Sri Lanka. The investment decision is to be made in the context of the existing storage system. The objective is to show how the capital budgeting technique could be used in storage system. ... More
Reference No: CMA0266(D)Pages: 20Published on: 20, February, 1974
Abstract: This is an integrated case which deals with the storage and processing systems in the rice industry in Sri Lanka. Deals with the policy problems of modernization of paddy-rice system and also investment decisions. It can be used for showing how the capital budgeting technique can be used for such ... More
Reference No: CMA0266(B)Pages: 5Published on: 20, February, 1974
Abstract: Deals with the investment decisions on the processing of paddy in Sri Lanka. There is a comparison between the existing system of processing and a new system of processing. The objective of the case is to show how the capital budgeting technique could be used for investment decisions in paddy ... More
Reference No: CMA0266(A)Pages: 6Published on: 20, February, 1974
Abstract: Deals with the procurement system of paddy in Sri Lanka and raises the question about the cost of financing the procurement. If the period of the payments made to multipurpose cooperative societies for procuring paddy and payment received from the Food Commission for rice distributed to the ration shops could ... More
Reference No: CMA0309(C)Pages: 7Published on: 3, March, 1974
Abstract: Deals with the problems of implementation of the performance budget in the construction activities of a dairy project. It has been shown that all parts of a performance budget should be implemented simultaneously if the budget is to serve as a management control mechanism. ... More
