Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: OB0049(A)Pages: 6 Published on: 1, January, 1964
Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More
Reference No: PROD0013(A)Pages: 6Published on: 1, January, 1964
Abstract: Capacity planning is the step subsequent to forecasting the future sales pattern. The note discusses how to find out the plant sizes and their time phasing so that the demand is satisfied at minimum cost. The total cost is discounted to first period. ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More
Reference No: F&A0054Pages: 7 Published on: 1, January, 1964
Abstract: Covers two subjects: 1) an accounting policy for the provision of bad debts, and 2) an accounting policy for the self insurance scheme. Highlights the implications of the accounting policy on the annual report. ... More
Reference No: OB0023Pages: 9Published on: 1, January, 1964
Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More
Reference No: ECO0050TECPages: 7Published on: 1, January, 1964
Abstract: Definition and differences between the various concepts of cost in economic analysis concepts cover and include opportunity cost, variable cost, fixed cost and marginal cost.
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Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More