Latest published cases

List of Latest Published Cases

  1. Kartikeya Enterprise Limited**

    Authors: Jayachandran, C; Karim, A A;

    Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

    Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

  2. Metal Company of India (MECO) (B) **

    Authors: Cohen, A R;

    Reference No: OB0024(B) Pages: 19 Published on: 1, January, 1964

    Abstract: A description of the changes in the external environment that have affected relationships in the group described in Case (A). ... More

  3. Naoroji and Sons Private Limited **

    Authors: Ramanathan, K V;

    Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

    Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

  4. Shah Mills (A) **

    Authors: Cohen, A R;

    Reference No: OB0049(A) Pages: 6 Published on: 1, January, 1964

    Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More

  5. Prakash Textile Mills Limited

    Authors: Desai, D N; Kuchhal, S C;

    Reference No: F&A0014 Pages: 9 Published on: 1, January, 1964

    Abstract: Deals with the analysis of factors influencing longterm financing in a textile mill, with emphasis on debtequity relationship. ... More

  6. Hindustan Associated Food Enterprises

    Authors: Cohen, A R;

    Reference No: OB0016 Pages: 6 Published on: 1, January, 1964

    Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More

  7. Bright Engineering Company (A) **

    Authors: Copen, M R;

    Reference No: PROD0013(A) Pages: 6 Published on: 1, January, 1964

    Abstract: Capacity planning is the step subsequent to forecasting the future sales pattern. The note discusses how to find out the plant sizes and their time phasing so that the demand is satisfied at minimum cost. The total cost is discounted to first period. ... More

  8. Air-India (F)**

    Authors: Haynes, Warren W;

    Reference No: ECO0001(F) Pages: 7 Published on: 1, January, 1964

    Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More

  9. Food Products of India Private Limited

    Authors: Karim, A A;

    Reference No: MAR0010 Pages: 17 Published on: 1, January, 1964

  10. Air India (I) **

    Authors: Ramanathan, K V;

    Reference No: F&A0054 Pages: 7 Published on: 1, January, 1964

    Abstract: Covers two subjects: 1) an accounting policy for the provision of bad debts, and 2) an accounting policy for the self insurance scheme. Highlights the implications of the accounting policy on the annual report. ... More

  11. Maya Mills **

    Authors: Cohen, A R;

    Reference No: OB0023 Pages: 9 Published on: 1, January, 1964

    Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More

  12. Concept of 'Cost'

    Authors: Pruthi, S P S;

    Reference No: ECO0050TEC Pages: 7 Published on: 1, January, 1964

    Abstract: Definition and differences between the various concepts of cost in economic analysis concepts cover and include opportunity cost, variable cost, fixed cost and marginal cost. ... More

  13. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

  14. Bright Engineering Works (H) **

    Authors: Mote, V L;

    Reference No: QM0001(H) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the determination of cost for a job order so as to quote a price for getting the business. ... More

  15. Value Analysis

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0041TEC Pages: 9 Published on: 1, January, 1964

    Abstract: Concepts of value analysis and their applications in the area of purchasing are discribed. ... More

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