Latest published cases

Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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Authors: Menon, C D;

Reference No: OB0056(C) Pages: 2 Published on: 1, January, 1978

Abstract: Based on research conducted by the personnel manager within the factory and a limited industry survey, action plans to contain absenteeism are discussed. ... More

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Authors: Korgaonker, M G;

Reference No: PROD0141 Pages: 3 Published on: 1, January, 1978

Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More

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Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(A) Pages: 16 Published on: 1, January, 1978

Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More

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Authors: Korgaonker, M.G.;

Reference No: PROD0144(B) Pages: 6 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0212TEC Pages: 8 Published on: 1, January, 1978

Abstract: Issues in product tests are discussed in this note. Concepts and methodologies are described in terms of managerial questions of when, where, how, and by whom of product testing. ... More

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Authors: Matthai, Ravi J;

Reference No: BP0134 Pages: 47 Published on: 1, January, 1978

Abstract: The National Chemical Laboratory, Pune, like many laboratories of the Councils of Scientific and Industrial Research, India, was being criticized for not being relevant to the needs of the nation. There was an explicit change in policy from "basic" to "applied" research and administrative practices were introduced to bring about ... More

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Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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Authors: Menon, C D;

Reference No: OB0056(A) Pages: 3 Published on: 1, January, 1978

Abstract: A personnel manager begins a casual statistical analysis of absenteeism. ... More

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Authors: Balakrishnan, K; Raman, K S;

Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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Authors: Ramani, K V;

Reference No: QM0132TEC(A) Pages: 5 Published on: 1, January, 1978

Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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