Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: OB0055Pages: 6Published on: 1, January, 1977
Abstract: Life story of an entrepreneur, with emphasis on the process of establishing the enterprise and its management. Illustrates several behavioural dimensions of entrepreneurs. ... More
Reference No: F&A0087Pages: 3 Published on: 1, January, 1977
Abstract: This is a case in comprehensive variance analysis. Requires computation of material, labour, and variable and fixed overheads in a process-costing situation. Variances have to be worked out on equivalent units of production rather than on just finished goods. ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0185Pages: 4Published on: 1, January, 1977
Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More
Reference No: PROD0125TECPages: 2Published on: 1, January, 1977
Abstract: This note focuses on a job enrichment programme in the control room of a chemical plant. The operators have to follow operations carefully, adjust mix controls, monitor reactions, and record voluminous data on each batch process. As they have to adopt written standard operating procedures, the jobs are highly routine. ... More
Reference No: P&IR0120EXPages: 3 Published on: 1, January, 1977
Abstract: Covers the situation where the management is forced to evolve alternative strategies in profit sharing, combining improved productivity incentive payments and annual bonus payments. ... More
Reference No: QM0123TECPages: 16Published on: 1, January, 1977
Abstract: Part- I describes basic methods of sorting records stored in the primary memory of a computer. Methods covered are distribution, distribution counting, radix, insertion, selection, merge insertion, bubble, shell and radix exchange sorts.Part- II covers advanced methods that are complex but efficient for sorting files residing in the main ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering pre purchase, purchase decision and post purchase stages. The problems of consumers in buying and using a product as well as getting after sales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
