Reference No: MAR0077Pages: 5 Published on: 1, January, 1967
Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More
Reference No: ECO0091Pages: 11Published on: 1, January, 1967
Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More
Reference No: ECO0130TECPages: 5 Published on: 1, January, 1967
Abstract: The note discusses the main issues raised by leading businessmen about the restrictive credit policy of the Reserve Bank of India in 1966. Students are expected to carefully analyze their views and prepare a suitable reply on behalf of the Reserve Bank of India. ... More
Reference No: F&A0046(A)Pages: 16Published on: 1, January, 1967
Abstract: Deals with the personnel planning and labour cost control problems faced by a large government owned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More
Reference No: PROD0045(A)Pages: 13 Published on: 1, January, 1967
Abstract: The case describes a large maintenance depot of a transport organization and the maintenance schedules followed by the depot with respect to their fleet of buses. It also describes the detailed operations. Because of the restricted time available for the maintenance, the depot manager has to devise a method of ... More
Reference No: MAR0066Pages: 3Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of non response and sample error are highlighted. ... More
Reference No: F&A0062Pages: 2 Published on: 1, January, 1967
Abstract: A closely held company enters into a new foreign collaboration agreement. It must weigh the tax implications of alternative patterns of shareholding of the new company for Indian and foreign shareholders of the venture. Alternative assumptions of distribution of profits may be made to discuss the issue of shareholding pattern ... More
Reference No: OB0058(B)Pages: 10 Published on: 1, January, 1967
Abstract: The case is about the leadership behaviour of a textile mill director, depicting the various problems that come up to him and how he handles them. The case raises questions about delegation and coordination of work. ... More
Reference No: BP0026Pages: 38Published on: 1, January, 1967
Abstract: Presents, against the industrys background, the company's tactical decision to acquire aeroplanes for transporting newspapers, the history of the company and its leading position in the newspaper industry in India. The major focus of discussion is the inadequacy of the tactical move to take care of changes in customer characteristics. ... More
Reference No: ECO0005(E)Pages: 9Published on: 1, January, 1967
Abstract: To analyze the cost behaviour and operating efficiency of AMTS in light of the general manager's observations and the supporting data on fare revision. To present arguments for or against fare revision. A note on transport industry terminology is required. ... More
Reference No: PROD0053Pages: 12Published on: 1, January, 1967
Abstract: Describes a problem faced by the management wherein a decision has to be made whether to buy a Turret Lathe or an Automat to replace the worn-out Turret Lathe. Facts and figures on equipment cost, and operating and maintenance costs for the two types of equipment are given. Students are ... More
