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Latest published cases

List of Latest Published Cases

  1. Market Research Corporation (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

    Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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  2. An Introductory Note on Entrepreneurial Decisions in Underdeveloped Countries **

    Authors: Pathak, H N;

    Reference No: ECO0098TEC Pages: 5 Published on: 1, January, 1966

    Abstract: This note attempts to provide some framework for understanding entrepreneurial activity in an underdeveloped economy. ... More

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  3. Kamlini Restaurant (B)**

    Authors: Vora, M N;

    Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

    Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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  4. Industrial Workforce In India

    Authors: Goyal, R C;

    Reference No: OB0127 Pages: 5 Published on: 1, January, 1966

    Abstract: The note traces the growth of Industrial workforce and trade union in India. It was used in the class as basis for discussion. ... More

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  5. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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  6. A Note on Value Engineering **

    Authors: Aggarwal, S C;

    Reference No: PROD0029TEC Pages: 15 Published on: 1, January, 1966

    Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More

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  7. Ram Prakash (A)

    Authors: Goyal, R C;

    Reference No: P&IR0060(A) Pages: 3 Published on: 1, January, 1966

    Abstract: The case deals with disciplinary action on overstay of leave. Is termination of service justified? It is used as a basis for discussions. ... More

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  8. Entrepreneurship and the Management Problem: Perspective on Economic Growth **

    Authors: Pathak, H N;

    Reference No: ECO0106TEC Pages: 3 Published on: 1, January, 1966

    Abstract: Attempts to bridge the theoretical analysis of entrepreneurship with the management problem. ... More

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  9. Bhavnath Temple

    Authors: Pathak, H N;

    Reference No: ECO0096 Pages: 6 Published on: 1, January, 1966

    Abstract: Describes how the traditional faith of a community interferes with investment criteria. ... More

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  10. Computational Procedures for Solving Linear Programming Problems **

    Authors: Aggarwal, S C;

    Reference No: PROD0035TEC Pages: 14 Published on: 1, January, 1966

    Abstract: The note deals with computational techniques for solving difficult management problems in a simple and mechanical way. It covers the two major methods: Distribution method and Simplex method. The working details for these two methods are described with the help of examples. The role of the Simplex method in solving ... More

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  11. Rampur MPCS (B) **

    Authors: Kothari, K B;

    Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

    Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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  12. Capital Budgeting and Investment Decisions

    Authors: Malya, M Meenakshi; Patel, S M;

    Reference No: CMA0056 Pages: 14 Published on: 1, November, 1966

    Abstract: Use of present value analysis payback period annualized profit methods to aid decision making in Capital Budgeting. Requires note on Capital Budgeting by Jhon Dearden. ... More

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  13. Inventory Control

    Authors: Malya, M Meenakshi;

    Reference No: CMA0057TEC Pages: 2 Published on: 1, November, 1966

    Abstract: A technical note on the concept of inventory control (to generate classroom discussion on inventory control problems). ... More

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  14. Assignment on Transportation Problems **

    Authors: Malya, M Meenakshi;

    Reference No: CMA0055 Pages: 3 Published on: 1, November, 1966

    Abstract: An illustration of the use of transportation model in cost minimization. ... More

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  15. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

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