Reference No: PROD0035TECPages: 14Published on: 1, January, 1966
Abstract: The note deals with computational techniques for solving difficult management problems in a simple and mechanical way. It covers the two major methods: Distribution method and Simplex method. The working details for these two methods are described with the help of examples. The role of the Simplex method in solving ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: P&IR0060(A)Pages: 3 Published on: 1, January, 1966
Abstract: The case deals with disciplinary action on overstay of leave. Is termination of service justified? It is used as a basis for discussions. ... More
Reference No: CMA0056Pages: 14Published on: 1, November, 1966
Abstract: Use of present value analysis payback period annualized profit methods to aid decision making in Capital Budgeting. Requires note on Capital Budgeting by Jhon Dearden. ... More
Reference No: PROD0034TECPages: 20Published on: 1, January, 1967
Abstract: The note explains four advanced applications of PERT networks: 1) scheduling with limited resources, 2) time? cost trade?offs, 3) network cost control systems, and 4) statistical approach in PERT scheduling. The existing rules and procedures for their use have been illustrated by examples. ... More