Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: OB0175TECPages: 8Published on: 1, January, 1978
Abstract: Discusses the process of performance counselling in two phases: analyzing reasons for unsatisfactory performance, and coaching for improved performance. Detailed guidelines are provided for both phases. ... More
Reference No: OB0056(B)Pages: 6 Published on: 1, January, 1978
Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More
Reference No: MAR0196(A)Pages: 10 Published on: 1, January, 1978
Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More
Reference No: MAR0213TECPages: 6Published on: 1, January, 1978
Abstract: The note describes the considerations involved in competitive bidding, and provides guidelines to be followed. Examples of the contract bidding system in various countries are given. ... More
Reference No: QM0132TEC(A)Pages: 5Published on: 1, January, 1978
Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More
Reference No: PROD0144(D)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: BP0110TECPages: 1Published on: 1, January, 1978
Abstract: The exercise describes the same incident from the viewpoint of three different union leaders. The incident, involving the president of the smallest union, results in stoppage of work in a section of the factory, and the possible halt of the entire factory within half an hour. Questions on how management ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: BP0128TECPages: 10Published on: 1, January, 1978
Abstract: This note describes the structure of the Indian government. The Presidency, Prime Ministership, cabinet, Parliament and Parliamentary Committees are discussed. It provides a basis for the discussion on the social and political processes generated by the working of these institutions. ... More
