Reference No: F&A0323Pages: 18Published on: 1, January, 1978
Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More
Reference No: P&IR0069(A)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More
Reference No: ECO0255TECPages: 32Published on: 1, January, 1978
Abstract: This note explains the growth, highlights major issues, and pinpoints problem areas of the cement industry. The government policy relating to the industry has been discussed broadly. The arguments have been substantiated with statistical tables. In the end, some major issues have been raised for class discussion. ... More
Reference No: P&IR0095TECPages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Reference No: BP0108(B)Pages: 5Published on: 1, January, 1978
Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More
Reference No: P&IR0124TECPages: 4Published on: 1, January, 1978
Abstract: This note briefly describes the nature and strength of the major traditional institutions of India: Hinduism, Varna Ashram, the extended family and the regional linguistic groups. ... More
Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More
Reference No: MAR0210EXPages: 5Published on: 1, January, 1978
Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More
Reference No: PROD0142(B)Pages: 13 Published on: 1, January, 1978
Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More
Reference No: PROD0144(F)Pages: 2Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: BP0133TECPages: 3Published on: 1, January, 1978
Abstract: The note sets out the law pertaining to contracts of adhesion that require an employee to make a covenant that he shall work for an employer for a stipulated period after training, and to the restrictions on future employment with competitors. ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: ECO0252TECPages: 13Published on: 1, January, 1978
Abstract: The Domestic Resource Cost Criterion is developed, and its suitability analyzed to plan the foreign trade sector in determining the optimal volume and composition of exports/imports. ... More