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Latest published cases

List of Latest Published Cases

  1. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

  2. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

  3. Problem Solving

    Authors: Murthy, Nirmala;

    Reference No: PSG0018TEC Pages: 6 Published on: 1, January, 1979

    Abstract: An administrator constantly faces problems relating to his staff, supplies, funds, and methods. He needs a framework by which he can resolve these problems. The case lists six essential steps that can help a manager solve his problems. Three small caselets are included to serve as exercises in problem solving. ... More

  4. Interface Between Government and Public Undertakings: The Parliamentary Control (E)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(E) Pages: 5 Published on: 1, January, 1979

    Abstract: The forms of parliamentary control are discussed in this note. It lists the various channels through which Parliament exercises its control. The effectiveness of various channels, including the Committee on Public Undertakings, is brought out. The discussion of parliamentary control is in the context of the autonomy and accountability of ... More

  5. Multipurpose Worker Scheme: A Study of Pilot Implementation in Channi PHC

    Authors: Maru, Rushikesh M; Murthy, Nirmala; Satia, J K;

    Reference No: PSG0002 Pages: 18 Published on: 1, January, 1979

    Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More

  6. Techniques of Investment Analysis

    Authors: Gupta, Tirath;

    Reference No: CMA0487TEC Pages: 15 Published on: 1, January, 1979

    Abstract: The note discusses the different techniques of investment analysis from the points of view of an enterprise and the economy as a whole. A separate section has been used to distinguish between financial and economic analyses. The techniques discussed include payback period, average annual rate of return on investment, net ... More

  7. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

  8. Indian Airlines: Personnel

    Authors: Monappa, Arun; Bashyam, S;

    Reference No: P&IR0003 Pages: 23 Published on: 1, January, 1980

    Abstract: The Administrative Reforms Commission recommended that the personnel function in public enterprises should be strengthened. In a number of organizations, what was once a record keeping, welfare and IR-oriented department, the Personnel Department has become proactive, professional and progressive. This case is an attempt at understanding the evolution of the ... More

  9. Stress and Role in Context

    Authors: Pestonjee, D M;

    Reference No: OB0123TEC Pages: 10 Published on: 1, January, 1980

    Abstract: This article is aimed at discussing role and stress. It gives a brief discussion about role, and discusses in detail stress and its relation to role. The term "role" is defined and its various meanings are brought into focus. The various stress?inducing factors within the individual and also in ... More

  10. Developing Young Managers: Managing Transition

    Authors: Garg, Pulin K;

    Reference No: OB0118TEC Pages: 8 Published on: 1, January, 1980

    Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More

  11. Perumal Industries Limited **

    Authors: Rao, T V;

    Reference No: OB0113 Pages: 10 Published on: 1, January, 1980

    Abstract: Demonstrates the techniques used by the working class to express their resentment, to the management, on bonus issues, as well as the techniques used by top management to resolve such conflicts. In resolving conflicts there is a need for top management to think of long?term implications. In this case, ... More

  12. Resistance to Change

    Authors: Pestonjee, D M;

    Reference No: OB0122TEC Pages: 2 Published on: 1, January, 1980

    Abstract: Emphasizing that, while change is inevitable, people often resist it. This note attempts at explaining why change is resisted, and what can be done to overcome this resistance to change. The note mainly suggests how structural elements can be so modified that the change process is facilitated. It also includes ... More

  13. Management of Personal Selling Effort (E): A Note- Brief Illustrations on Evaluation and Control of Sales Effort/Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(E)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  14. Thaneswar Primary Health Centre I

    Authors: Gupta, V K;

    Reference No: PSG0001 Pages: 10 Published on: 1, January, 1981

    Abstract: This case investigates the variables that characterize human relations in a PHC. It describes the functions and position of each official at the PHC level and their relationships, and traces the patterns of conflict and adjustment. ... More

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