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Latest published cases

List of Latest Published Cases

  1. Site Selection by Gravitational Methods

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0150TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self-administered exercise is also provided. ... More

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  2. Conformity and Organizational Effectiveness **

    Authors: Saiyadain, M S;

    Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

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  3. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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  4. Method Study **

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

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  5. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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  6. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  7. Work Measurement

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0111TEC Pages: 11 Published on: 1, January, 1976

    Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More

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  8. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  9. Subordinates Predispositions and Supervision

    Authors: Saiyadain, M S;

    Reference No: OB0107TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

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  10. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

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  11. Training Models

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0132TEC Pages: 3 Published on: 1, January, 1976

    Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More

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