Reference No: MAR0271TECPages: 17Published on: 1, January, 1982
Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More
Reference No: PROD0175(E)TECPages: 11Published on: 1, January, 1982
Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More
Reference No: ECO0282TECPages: 25Published on: 1, January, 1982
Abstract: This note analyses the process of economic growth and structural change in the Indian economy during the first three decades of planning. It provides detailed information on the trends and structural changes in several macroeconomic variables such as national income, domestic saving , domestic capital formation , aggregate consumpation expenditure sectoral price ... More
Reference No: P&IR0152(A)Pages: 10Published on: 1, January, 1982
Abstract: The case discusses the change from one type of appraisal system to another. The causes for the change, the problems of the old system and the needs of the organization in the changed environment are some of the factors considered. An appraisal format is also enclosed. ... More
Reference No: PSG0046TECPages: 5 Published on: 1, January, 1982
Abstract: This note outlines the tasks involved in installing and operating a public service. It reviews the technical, economic, and organizational aspects of managing the operations. ... More
Reference No: PROD0174TECPages: 10Published on: 1, January, 1982
Abstract: This note discusses the basic concepts and developments in the field of multiple?criteria mathematical programming (MCMP). The general formulation of MCMP problems is given. Various concepts such as decision space, criterion space, efficient point, efficient frontier, dominated point, utility (preference) function, trade?off, etc are introduced. The direct estimation ... More
Reference No: QM0166(D)TECPages: 17Published on: 1, January, 1982
Abstract: Covers the basic functioning of the central processing unit, its organization, registers and addressing schemes. It also describes instruction formats. ... More
Reference No: P&IR0151(A)Pages: 17 Published on: 1, January, 1982
Abstract: The case concerns a collective bargaining situation. The charter of demands along with company data and information on the union are provided. ... More
Reference No: CMA0555(B)Pages: 6Published on: 1, January, 1982
Abstract: Deals with the problems of selection of an alternative in rice processing from: 1) The existing processing system with its large number of hullers; and 2) A modern processing system with modern rice mills having a milling capacity of two tonnes of paddy per hour. ... More
Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: F&A0359Pages: 6Published on: 1, January, 1982
Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More
Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
