Reference No: MAR0265(E)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0552Pages: 4Published on: 1, January, 1981
Abstract: This case deals with the decisions: 1) whether to mechanize farm operations or not; and 2) if yes, which control alternative to choose for the use of services of assets. The analysis involves the use of capital budgeting criterion and principles of credit used to arrive at the final decision. ... More
Reference No: P&IR0149Pages: 19Published on: 1, January, 1981
Abstract: The case provides a series of advertisements issued by employer organizations in national newspapers over the past decade. The industrial relations issues that these advertisements highlight have been suggested in the opening note for discussion in the case. ... More
Reference No: PSG0042Pages: 9Published on: 1, January, 1981
Abstract: The two cases analyze the contrasting profiles of a better performing community health volunteer and a poor performing community health volunteer. ... More
Reference No: PROD0169TECPages: 10Published on: 1, January, 1981
Abstract: The case deals with the company standardization activity at NEL. Various aspects of standardization such as set up, coverage benefits from standardization, sources of information, etc. are covered. ... More
Reference No: QM0163TEC(B)Pages: 11Published on: 1, January, 1981
Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More
Reference No: P&IR0153Pages: 8Published on: 1, January, 1981
Abstract: The case relates to a strike situation. It shows how the management deals with the situation and how, with the help of government intervention, an agreement is finally reached between the management and the trade union. ... More
Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0550Pages: 8Published on: 1, January, 1981
Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More
Reference No: P&IR0147(A)Pages: 8Published on: 1, January, 1981
Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) deals with collection of data by the union. Case (B) P&IR0147(B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: CMA0559Pages: 11Published on: 1, January, 1981
Abstract: The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant. ... More
