Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: CMA0470Pages: 5Published on: 20, January, 1979
Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More
Reference No: CMA0471TECPages: 8Published on: 1, February, 1979
Abstract: That irrigation and fertilizers contribute significantly to the growth of agricultural output is a common fact. Similarly, investment in irrigation, flood control and drainage is a matter of social overhead capital and hence the role of public policy is also well recognized. What needs, however, to be appreciated is the ... More
Reference No: CMA0479Pages: 12Published on: 4, July, 1979
Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More
Reference No: CMA0476Pages: 5Published on: 9, July, 1979
Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More
Reference No: CMA0477Pages: 6Published on: 9, July, 1979
Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More
Reference No: CMA0386Pages: 10Published on: 13, December, 1979
Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More
Reference No: PROD0158TECPages: 10Published on: 1, January, 1980
Abstract: This note basically deals with an overall production requirement planning. All aspects of production planning are viewed from an information systems viewpoint. A structure for production planning and control is formulated and the key decision areas are indicated. ... More
Reference No: CMA0520Pages: 2Published on: 1, January, 1980
Abstract: A non-official rural development agency took up a rural works programme in Pratappur block of Hazibagh district, Bihar, to create additional irrigation facilities through excavation and construction of tanks and check dams, and to provide wage employment to local unskilled labourers. A schedule of work was prepared on the assumption ... More
Reference No: P&IR0002EXPages: 12Published on: 1, January, 1980
Abstract: This is an exercise to generate data regarding the personnel function in an enterprise. The views of earlier groups who have played the exercise, i.e., trade unions, managers and bureaucrats are given sequentially to understand the different approaches to the function. ... More
Reference No: CMA0528TECPages: 5Published on: 1, January, 1980
Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More
Reference No: ECO0266TECPages: 22Published on: 1, January, 1980
Abstract: This note examines the process of structural change in Indian economy during the period 1950-51 to 1978- 79. This structural change is examined in terms of the behaviour of several macroeconomic variables such as national income, aggregate consumption expenditure, domestic savings, gross domestic capital formation, functional distribution of national income and ... More
