Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: F&A0298Pages: 5 Published on: 1, January, 1977
Abstract: A comprehensive case in cost analysis for management decisions in a joint cost situation. This is a modified version of the "Coco Seed Oil Company"F&A0254 case on the same topic.Unlike the earlier version where the price needs to be computed from a given set of cost ... More
Reference No: PROD0126TECPages: 10 Published on: 1, January, 1977
Abstract: Deals with incentive schemes in a large firm producing fertilizers. The variety of jobs prevailing in such a firm makes the designing of suitable incentive schemes quite complex. The case primarily involves evaluation of group incentive schemes and incentives computation for workers in different groups. ... More
Reference No: BP0107Pages: 11Published on: 1, January, 1977
Abstract: The case focuses on the conflicts between running a business commercially and fulfilling social objectives. The case also highlights the factors influencing capacity utilization and the problems faced in diversifying. ... More
Reference No: P&IR0032Pages: 19Published on: 1, January, 1977
Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More
Reference No: F&A0308Pages: 1Published on: 1, January, 1977
Abstract: Deals with responsibility accounting. Using concepts of standard costing and variance analysis, the performance of four departments? purchasing, mixing, pellet- making and selling? can be delineated. Class discussion could cover the interdependence of the variances of different responsibility centres. ... More
Reference No: PROD0133TECPages: 2Published on: 1, January, 1977
Abstract: Deals with the use of the time study technique for setting up time standards of repetitive and reasonably short?cycle operations. The specific operation in question is a core?making operation in a foundry. ... More
Reference No: P&IR0120EXPages: 3 Published on: 1, January, 1977
Abstract: Covers the situation where the management is forced to evolve alternative strategies in profit sharing, combining improved productivity incentive payments and annual bonus payments. ... More
Reference No: ECO0241Pages: 2 Published on: 1, January, 1977
Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More
Reference No: QM0130Pages: 9Published on: 1, January, 1977
Abstract: Deals with problems in statistical quality control, especially process control and acceptance sampling, in a large engineering company. ... More
Reference No: MAR0161Pages: 8 Published on: 1, January, 1977
Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More
Reference No: BP0122Pages: 12Published on: 1, January, 1977
Abstract: The case describes the origin and development of IRI, its product groups, structure and relation to the government (for investments and evaluation) and to the Parliament. ... More
Reference No: PSG0019Pages: 2 Published on: 1, January, 1977
Abstract: This case describes a FPAI project for distributing contraceptive oral pills in a rural block of 80,000. The administrator, prior to launching the project, was aware of two major shortcomings of earlier projects: 1) no medical screening of women before prescribing the pills and 2) break down of oral pill supply resulting in ... More