Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: BP0101Pages: 7Published on: 1, January, 1977
Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: F&A0087Pages: 3 Published on: 1, January, 1977
Abstract: This is a case in comprehensive variance analysis. Requires computation of material, labour, and variable and fixed overheads in a process-costing situation. Variances have to be worked out on equivalent units of production rather than on just finished goods. ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: PROD0128TECPages: 1 Published on: 1, January, 1977
Abstract: Deals with the use of a process chart called "gang process chart" for improving the method when a group of workers is involved. The gang process chart helps to identify avoidable delays and movements in the process and also examine the possibilities of elimination/ combination of operations. The process being ... More
Reference No: QM0121TECPages: 5 Published on: 1, January, 1977
Abstract: Describes techniques of sorting a tape- based file on a computer where the file is too large to be resident in the computer's memory. Methods covered in detail are balanced merging and polyphase merging. ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: F&A0310Pages: 3Published on: 1, January, 1977
Abstract: Gives the breakup of cost of production of sulphuric acid for a medium- scale manufacturer in 1966. Details are given in terms of actual totals for three chosen months, and estimated per unit costs for 1967. Variability of costs are not given. Students are expected to discern the behaviour of costs from ... More
Reference No: PROD0135TECPages: 1 Published on: 1, January, 1977
Abstract: This is a note dealing with the interaction between man and machine in a man?machine system. The productivity of such a system is primarily determined by the time required to complete a full cycle of operations. In order to improve the productivity of such a system, recording the cycle ... More
Reference No: BP0099TECPages: 4Published on: 1, January, 1977
Abstract: The note describes early socialization of a child in an Indian family, child-rearing practices, and authority in an Indian family. It provides an opportunity for discussing Indian values and attitudes towards work, time, authority and organizational life. ... More
Reference No: ECO0243Pages: 8Published on: 1, January, 1977
Abstract: This case presents the problems in business policy of a small scale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
