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Latest published cases

List of Latest Published Cases

  1. Knowledge Management at Tata Chemicals Mithapur

    Authors: Verma, Sanjay; Dixit, M.R.;

    Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

    Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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  2. Crowd Funding: Concept and Economic Rationale

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

    Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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  3. Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid

    Authors: Sharda, Kirti;

    Reference No: OB0224 Pages: 18 Published on: 31, March, 2016

    Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More

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  4. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  5. JSW Steel's Ispat Acquisition: The Setback

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(B) Pages: 20 Published on: 31, March, 2016

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  6. Child Health (B)

    Authors: Ramani, K V;

    Reference No: CMHS0033(B) Pages: 11 Published on: 31, March, 2016

    Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More

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  7. ABC Films: Marketing Research on Product Placement (B)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016

    Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More

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  8. Oil India Limited: Installation of Central Gas Gathering Station at Madhuban

    Authors: Dutta, Goutam;

    Reference No: PROD0311 Pages: 38 Published on: 31, March, 2016

    Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More

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  9. JSW Steel's Ispat Acquisition: The Turnaround Strategy

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(C) Pages: 3 Published on: 31, March, 2016

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  10. Suzlon Energy

    Authors: Sinha, Sidharth;

    Reference No: F&A0533 Pages: 38 Published on: 31, March, 2016

    Abstract: In February 2015, Suzlon had just completed its financial and asset restructuring, following financial default after rapid growth through debt financed acquisitions in the financial boom ending in 2008. The restructuring resulted in a significant decrease in the promoter’s equity stake. Suzlon now has to decide how to respond to an ... More

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