Reference No: MAR0481(B)Pages: 17Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More
Reference No: CISG0132Pages: 10Published on: 17, March, 2016
Abstract: Computerization of a government department is a very challenging process as it involves multiple stakeholders and power centers. Stakeholder identification as well as designing a system specific to the needs of a particular department can be a complex process. The computerization of police department in WKSWI was initiated in mid 90’ ... More
Reference No: MAR0478TECPages: 13Published on: 17, March, 2016
Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More
Reference No: PROD0308Pages: 29Published on: 19, March, 2016
Abstract: Cummins Generator Technologies India Limited (CGTIL) was in the process of setting up a world-class factory at Ranjangaon based on "lean" production principles. The project team, however, went a step ahead and married "green" with "lean". While lean is about taking the system inefficiencies out, the green is about harmony ... More
Reference No: MAR0479EXPages: 12Published on: 29, March, 2016
Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More
Reference No: MAR0480Pages: 26Published on: 29, March, 2016
Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More
Reference No: BP0388Pages: 12Published on: 29, March, 2016
Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More
