Latest published cases

Authors: Mehta, S C; Bhatia, B S;

Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0774EX Pages: 5 Published on: 1, January, 1998

Abstract: This case discusses the existing norms of commercial banks' input distribution credit to private dealers. Based on the profile of two private dealers the case seeks to examine the desirability of formulating alternative loan appraisal and monitoring criterion based on business performance and ability to meet short-term and long-term debt ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0769EX Pages: 7 Published on: 1, January, 1998

Abstract: This case seeks to evolve guidelines for prioritizing banks assistance for three food processing industries based on lending criterion of security and efficiency in their business. The three food-processing industries are grains and pulses, edible oils, and sugar mills. ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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Authors: Singh, J P;

Reference No: IMG0015EX Pages: 7 Published on: 31, July, 1998

Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0783EX Pages: 9 Published on: 1, January, 2000

Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More

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Authors: Singh, Gurdev; Asokan, S R;

Reference No: CMA0801EX Pages: 6 Published on: 1, January, 2000

Abstract: The case highlights the growth in rubber production in India and contribution of area and yield in this growth. It states that due to fall in rubber prices in recent years its viability at farm level has become doubtful. Giving the details of annual cost structure and average yields it ... More

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Authors: Singh, Gurdev; Asokan, S R; Chokshi, S N;

Reference No: CMA0789EX Pages: 4 Published on: 1, January, 2000

Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More

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Authors: Bapna, S L; Raghuram, G;

Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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Authors: Singh, Gurdev;

Reference No: CMA0797EX Pages: 4 Published on: 1, January, 2000

Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More

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Authors: Barua, Samir K; Varma, Jayanth R;

Reference No: F&A0456EX(C) Pages: 9 Published on: 15, May, 2000

Abstract: A case dealing with fall-out of the use of derivatives in managing commodity (gold) price risk. Involves analysis of the linkages between corporate strategy, capital structure and the hedging strategy, as well as the risk analysis of derivative positions. ... More

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