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Latest published cases

List of Latest Published Cases

  1. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  2. Hindustan Gum, Jodhpur

    Authors: Rana, R.; Nachiappan, G.; Raghuram, G;

    Reference No: CMA0818 Pages: 15 Published on: 13, October, 2017

    Abstract: Hindustan Gum is an agro-processor in Jodhpur, Rajasthan. It is primarily in the business of processing guar gum. The market volatility in demand and prices have shot up due to the need of guar gum in the new and growing shale gas fracking, primarily in the US. Hindustan Gum has ... More

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  3. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

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  4. Adani Wilmar Limited (A)

    Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

    Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

    Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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  5. Union Budget for Agriculture: From Retrogression to Progression?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0788TEC Pages: 7 Published on: 1, January, 2000

    Abstract: This note first provides a rationale for why union budget may catalyse developing agriculture even though this sector is a state subject. It then discusses major strengths and weaknesses of some of the recent union budgets to raise a question whether they have initiated a process of retrogression or progression. ... More

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  6. SHGs as a Strategy or Mode for Reaching the Unreached for Rural Credit

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0783EX Pages: 9 Published on: 1, January, 2000

    Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More

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  7. Pune Flower Designs Limited

    Authors: Bapna, S L; Raghuram, G;

    Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

    Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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  8. Viability of Rubber Production

    Authors: Singh, Gurdev; Asokan, S R;

    Reference No: CMA0801EX Pages: 6 Published on: 1, January, 2000

    Abstract: The case highlights the growth in rubber production in India and contribution of area and yield in this growth. It states that due to fall in rubber prices in recent years its viability at farm level has become doubtful. Giving the details of annual cost structure and average yields it ... More

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  9. Western Indian Seed Company

    Authors: Singh, Gurdev; Asokan, S R; Chokshi, S N;

    Reference No: CMA0789EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More

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  10. Irrigation Development: Rationale, Achievements, Problems and their Solutions

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0786TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This note deals with (a) the theory of leading inputs, (b) irrigation potential, its development and utilization under successive five years plans, (c) the size and composition of public investment in harnessing various sources of irrigation and their benefits in general terms, (d) major problem-areas of development of irrigation as ... More

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  11. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

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  12. Basmati Paddy Procurement Plan

    Authors: Singh, Gurdev;

    Reference No: CMA0797EX Pages: 4 Published on: 1, January, 2000

    Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More

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  13. Agro-processing Industries: Size, Strengths, Weaknesses, Importance and Changing Opportunities for Their Growth

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0778TEC Pages: 18 Published on: 1, January, 1999

    Abstract: This note first defines agro-processing industries and discuses their size in terms of value added and employment contributions. This is followed by the identification of their strengths and weaknesses, besides discussing (a) their relative importance in the process of economic development, (b) changing profile of demand for their products, (c) ... More

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  14. Farm Input Distribution Credit: A Case of Institutional Credit, 1998

    Authors: Namboodiri, N V; Desai, Bhupat M;

    Reference No: CMA0768 Pages: 11 Published on: 1, January, 1998

    Abstract: This case deals with the methodology for estimating agricultural input distribution credit requirement. It also aims at examining the consistency of the existing credit portfolio for input distribution business and seeks to evolve alternative criterian for existing banking practices particularly in backward areas where PACS are defunct. It further seeks ... More

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  15. Structural Reorganization in Agricultural Financing of the ABC Bank

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0760 Pages: 5 Published on: 1, January, 1997

    Abstract: This case discusses a change in organizational structure of the Agricultural Finance Department of ABC Bank to highlight how it has helped in streamlining the operations. Issues such as more autonomy and decentralization, thrust, on new product development by the officials, etc. are emphasized. ... More

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