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Latest published cases

List of Latest Published Cases

  1. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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  2. Programme Planning for Shivpur Urban Centre

    Authors: Satia, J K;

    Reference No: PSG0017 Pages: 11 Published on: 1, January, 1977

    Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More

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  3. Raj Knitting Company

    Authors: Balakrishnan, K;

    Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

    Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

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  4. Hindustan Photo Films (A)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

    Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

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  5. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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  6. General Products INC

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0161 Pages: 8 Published on: 1, January, 1977

    Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More

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  7. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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  8. Getting a MESU Started

    Authors: Satia, J K;

    Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

    Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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  9. Strategic Planning for MCH Programme in a District

    Authors: Vora, M N; Satia, J K;

    Reference No: PSG0007TEC Pages: 21 Published on: 1, January, 1977

    Abstract: In this note, data regarding a district and a specific PHC in the district have been given and participants are asked to develop a strategic plan for the MCH programme in that district. In this process they also have to identify gaps in, and ways of obtaining available information. ... More

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  10. Hindustan Photo Films (C)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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  11. Hi-Sell Paperbacks Company

    Authors: Prasad, Keshav;

    Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

    Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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  12. Bureau of Staff Selection

    Authors: Saiyadain, M S;

    Reference No: OB0011 Pages: 7 Published on: 1, January, 1977

    Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More

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