Reference No: CMA0753Pages: 5Published on: 1, January, 1996
Abstract: This case deals with the problems of procurement of raw material faced by an oilseeds processing company under the competitive environment. The competitors are medium to large private and cooperative seed enterprises. The focus is to evolve a long term strategy for procurement of adequate quantities at low cost. ... More
Reference No: CMA0747Pages: 2Published on: 1, January, 1996
Abstract: This case describes the functioning of a cooperative which has undertaken potato seed marketing for its members. It helps the member growers in quality seed production. The relevant issues are the reasons for success of this cooperative and whether such a success is achievable for other seeds, whether the experience ... More
Reference No: CMA0730Pages: 9Published on: 1, January, 1996
Abstract: The case such with the finance losses suffered by the company and fours on the alternative strategies to hand over the company to the state government or declare lockout and lay off the workers. ... More
Reference No: MAR0307(B)Pages: 18Published on: 1, January, 1996
Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More
Reference No: CMA0754Pages: 7Published on: 1, January, 1996
Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More
Reference No: CMA0750TECPages: 6Published on: 1, January, 1996
Abstract: This note gives the coverage under different phases of National Seed Project. It reveals a marked shift from first two phases where the idea was to create a nationwide structure of seed organizations to revitalizing the existing structure in the third phase. ... More
Reference No: CMA0746Pages: 19Published on: 1, January, 1996
Abstract: This case gives the detailed plan for launching a seed business and raising bank loan for the venture. The focus of discussion is the overall feasibility of the venture with emphasis on technical and financial viability. ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: BP0234Pages: 10Published on: 4, October, 1995
Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More
Reference No: MAR0306Pages: 16Published on: 1, October, 1995
Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
