Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: BP0144(A)Pages: 17Published on: 1, January, 1983
Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: BP0186TECPages: 6Published on: 1, January, 1984
Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More
Reference No: PROD0191Pages: 6 Published on: 1, January, 1984
Abstract: This case discusses the situation faced by an organization considering expansion. The expansion is to be done as a project, and affects land, machinery, manning, toolings, etc. The case discussion is centered on the uncertainties of the situation with the numerous products to be found in any engineering company. ... More
Reference No: BP0184TECPages: 18Published on: 1, January, 1984
Abstract: This note attempts to answer the following questions: (1) What is the structure of a model and what are its constituents? (2) How does a model assist the planning process? (3) How do we build a model? (4) What are the conditions for the success of a model? (5) What are the limitations of a ... More
Reference No: BP0171Pages: 16Published on: 1, January, 1984
Abstract: The Damodar Valley Corporation was set up in 1948 and was modeled after the Tennessee Valley Authority (TVA) in USA. The Case describes the origin of the DVC idea, its setup, and its experiences in the first two decades of operations. The Case raises the interesting question of how DVC was ... More
Reference No: CMA0599(A)Pages: 13Published on: 1, January, 1984
Abstract: Focuses on problems in achieving planned targets of the fisheries cooperative in terms of ownership of boats and harvesting of fish from the sea. ... More
Reference No: BP0182TECPages: 17Published on: 1, January, 1984
Abstract: This note presents a comprehensive view of the various dimensions of formal corporate planning. It covers aspects like stepwise process for formulating corporate plans effectively and efficiently; discussion of various types of plans like strategic, operational and project plans; organizing for planning and the role of the corporate planner; reasons ... More
Reference No: CMA0589TECPages: 6Published on: 1, January, 1984
Abstract: Gives the genesis of the establishment of NABARD, its objectives and functions, resources, and performance during the first year of operations. ... More
Reference No: BP0178TECPages: 21Published on: 1, January, 1984
Abstract: The note proposes a model in the evolution of strategic management of public enterprise. The model is based on case studies of seven public enterprises in our countries: India, Brazil, United States and Italy. It develops concepts relevant to public enterprise management drawing from corporate strategy and politica l
science. ... More
Reference No: BP0188Pages: 1Published on: 1, January, 1984
Abstract: Illustrates how managers are likely to face an awkward situation if they act on an impulse without first being sure of their facts. Naik assumes that Patil, one of his subordinates, is the one who has been promoted and congratulates him. Patil takes it for granted that his boss knows ... More
Reference No: BP0185TECPages: 19Published on: 1, January, 1984
Abstract: The note describes the structure and performance of the commercial vehicle industry in India. Data on sales, production and financial performance of various companies operating in the industry are given. Also given are data on the plans of existing companies and those of new entrants. The student is required to ... More
Reference No: BP0183TECPages: 7Published on: 1, January, 1984
Abstract: The note discusses the major stages in the evolution of DDL's corporate strategy and the factors affecting its evaluation; and evaluates the proposed changes in strategy.
... More
