Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
Reference No: MAR0144(G)Pages: 11Published on: 1, January, 1976
Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More
Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
Reference No: F&A0263(C)Pages: 11Published on: 1, January, 1976
Abstract: The phenomenal expansion of SBI in terms of the number of branches, their geographical dispersion, and the areas of activities, necessitated a study of the organizational objectives and structure. The study broadly defined the objectives of the bank, profit, market penetration, and position of leadership in the market. To ensure ... More
Reference No: CMA0356TECPages: 8Published on: 1, June, 1976
Abstract: Launched on October 2, 1952, the Community Development Programme had the personal values of the then practical leaders leading social scientists. The programme was not oriented purely towards increasing agricultural production. Apart from production, social services amenities welfare were the other two components of the CD Programme. In the late Second Plan ... More
Reference No: CMA0407Pages: 7Published on: 14, October, 1976
Abstract: Discusses the potential for agriculture development in a north-eastern state. The objectives of this development as envisaged by senior officials of the state are presented along with data on past performance. The central question posed pertains to the feasibility of the objectives in view of the performance and administrative strategies ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: MAR0185Pages: 4Published on: 1, January, 1977
Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More
Reference No: PSG0017Pages: 11Published on: 1, January, 1977
Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: MAR0161Pages: 8 Published on: 1, January, 1977
Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: BP0106Pages: 16Published on: 1, January, 1977
Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More
Reference No: OB0011Pages: 7 Published on: 1, January, 1977
Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More
