Reference No: MAR0154(A)Pages: 9Published on: 1, January, 1976
Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More
Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: CMA0356TECPages: 8Published on: 1, June, 1976
Abstract: Launched on October 2, 1952, the Community Development Programme had the personal values of the then practical leaders leading social scientists. The programme was not oriented purely towards increasing agricultural production. Apart from production, social services amenities welfare were the other two components of the CD Programme. In the late Second Plan ... More
Reference No: CMA0407Pages: 7Published on: 14, October, 1976
Abstract: Discusses the potential for agriculture development in a north-eastern state. The objectives of this development as envisaged by senior officials of the state are presented along with data on past performance. The central question posed pertains to the feasibility of the objectives in view of the performance and administrative strategies ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: BP0101Pages: 7Published on: 1, January, 1977
Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More
Reference No: PSG0017Pages: 11Published on: 1, January, 1977
Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More
Reference No: OB0011Pages: 7 Published on: 1, January, 1977
Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More
Reference No: MAR0161Pages: 8 Published on: 1, January, 1977
Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More
Reference No: F&A0312(B)Pages: 3Published on: 1, January, 1977
Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More
