Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: QM0052Pages: 7 Published on: 1, January, 1975
Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More
Reference No: MAR0139Pages: 17Published on: 1, January, 1975
Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More
Reference No: QM0078TECPages: 7Published on: 1, January, 1975
Abstract: Gives some well known and commonly used procedures in tests of hypotheses. Emphasis has been placed on tests based on the normality assumption. ... More
Reference No: MAR0131TECPages: 8 Published on: 1, January, 1975
Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More
Reference No: QM0058Pages: 5 Published on: 1, January, 1975
Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More
Reference No: CMA0315Pages: 8Published on: 18, March, 1975
Abstract: This case discusses design rules for building organizational structures. It also discusses the various bases for organizations. It helps to delineate questions like managerial decentralization, building of effective task group and exercise of controls at different levels. ... More
Reference No: CMA0319Pages: 6Published on: 22, April, 1975
Abstract: Linear programming is applied in developing cost minimizing patterns for compounding animal feeds consistent with minimum nutritional availability. Based on this, a policy for the procurement of raw material can be developed by using linear programming. ... More
Reference No: CMA0348TEC Pages: 8Published on: 21, May, 1975
Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More
