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Latest published cases

List of Latest Published Cases

  1. A Case on Analysis of Data: Brand Awareness Among Ahmedabad High School Students

    Authors: Vora, M N;

    Reference No: MAR0139 Pages: 17 Published on: 1, January, 1975

    Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More

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  2. Factor Analysis

    Authors: Sarkar, N N; Vishwanath, Maya; Raghavachari, M;

    Reference No: QM0067TEC Pages: 16 Published on: 1, January, 1975

    Abstract: This note deals with different techniques of factor analysis and their usefulness in business market research and other fields. ... More

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  3. Selected Formulae for Tests of Significance

    Authors: Sarkar, N N; Kannan, D S;

    Reference No: QM0078TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Gives some wellknown and commonly used procedures in tests of hypotheses. Emphasis has been placed on tests based on the normality assumption. ... More

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  4. An Interactive Model for Sales Call Planning by Medical Representatives **

    Authors: Jain, Abhinandan K;

    Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

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  5. Seshan and the Investments **

    Authors: Malya, M Meenakshi; Saha, Jahar;

    Reference No: QM0058 Pages: 5 Published on: 1, January, 1975

    Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More

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  6. Bahalpur Pineapple Products Limited

    Authors: Malya, M Meenakshi;

    Reference No: QM0071 Pages: 30 Published on: 1, January, 1975

    Abstract: The case deals with a proposed pineapple-processing factory in Northeast India that was to be the largest of its kind when completed. The case sets out details of environmental constraints, procurement of raw material, investment analysis, and so on. A feasibility report by consultants supplemented by data from Indian ... More

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  7. Discriminant Analysis

    Authors: Vishwanath, Maya; Sarkar, N N; Raghavachari, M;

    Reference No: QM0068TEC Pages: 13 Published on: 1, January, 1975

    Abstract: Deals with the technique of estimating the linear discriminant functions, their usefulness in social sciences, business, etc. ... More

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  8. Samyog Chemicals (B)

    Authors: Malya, M Meenakshi;

    Reference No: QM0048(B) Pages: 3 Published on: 1, January, 1975

    Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More

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  9. Statistical Inference and Testing of Hypothesis

    Authors: Vishwanath, Maya; Kannan, D S;

    Reference No: QM0079TEC Pages: 12 Published on: 1, January, 1975

    Abstract: The note deals with the testing of hypothesis, techniques, estimation procedure and confidence intervals. ... More

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  10. Organizational Structure **

    Authors: Gupta, V K;

    Reference No: CMA0315 Pages: 8 Published on: 18, March, 1975

    Abstract: This case discusses design rules for building organizational structures. It also discusses the various bases for organizations. It helps to delineate questions like managerial decentralization, building of effective task group and exercise of controls at different levels. ... More

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  11. Animal Feeds Limited

    Authors: Asopa, V N;

    Reference No: CMA0319 Pages: 6 Published on: 22, April, 1975

    Abstract: Linear programming is applied in developing cost minimizing patterns for compounding animal feeds consistent with minimum nutritional availability. Based on this, a policy for the procurement of raw material can be developed by using linear programming. ... More

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  12. Linear Programming

    Authors: Asopa, V N;

    Reference No: CMA0320TEC Pages: 5 Published on: 22, April, 1975

    Abstract: The note discusses fundamentals of linear programming which are illustrated with the help of a hypothetical example. ... More

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  13. A Note on the Theory of Production and Production Functions

    Authors: Sambrani, Shreekant;

    Reference No: CMA0348TEC Pages: 8 Published on: 21, May, 1975

    Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More

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