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Latest published cases

List of Latest Published Cases

  1. Down, but Not Out: Organizational Change from Below!

    Authors: Dhawle, Ujjwala; Ganesh, S R;

    Reference No: OB0119TEC Pages: 14 Published on: 1, January, 1980

    Abstract: The note explores the area of organizational change by employees low in the organizational hierarchy. In the past, the emphasis has always been on change processes initiated or supported by top management. Increased specialization, however, has resulted in a high calibre of people at all organizational levels, who strive to ... More

  2. Indian Airlines: Personnel

    Authors: Monappa, Arun; Bashyam, S;

    Reference No: P&IR0003 Pages: 23 Published on: 1, January, 1980

    Abstract: The Administrative Reforms Commission recommended that the personnel function in public enterprises should be strengthened. In a number of organizations, what was once a record keeping, welfare and IR-oriented department, the Personnel Department has become proactive, professional and progressive. This case is an attempt at understanding the evolution of the ... More

  3. Car Incident

    Authors: Rao, T V;

    Reference No: OB0110 Pages: 2 Published on: 1, January, 1980

    Abstract: Sometimes the formal behaviour of status?conscious bosses can have a high impact on the motivation of employees. An incident described here illustrates such insensitivity on the part of a boss to the needs of the subordinate and over sensitiveness to his own status and status symbols. Unknowingly, the boss ... More

  4. Handloom Development and Bechara Weaver: A Shilpi Tale

    Authors: Gupta, Ranjit;

    Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

    Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

  5. Polymer Plant

    Authors: Balakrishnan, K;

    Reference No: F&A0337 Pages: 4 Published on: 1, January, 1980

    Abstract: A comprehensive case in process costing. All theoretical issues concerning process costing can be discussed in a reallife setting. ... More

  6. Cooperation and Conflict

    Authors: Pestonjee, D M;

    Reference No: OB0117TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More

  7. Navjivan Bank (C)

    Authors: Govindarajan, V; Rao, T V; Sheth, N R;

    Reference No: OB0161(C) Pages: 9 Published on: 1, January, 1980

    Abstract: Describes the problems and issues posed by the organizational structure and systems existing in the bank as described in Navjivan Bank (A). Problems at branch, regional and zonal levels are described with sample events. ... More

  8. Role of Advertising in the Marketing Mix

    Authors: Mohan, Manendra;

    Reference No: MAR0220TEC Pages: 11 Published on: 1, January, 1980

    Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More

  9. The Case of Senior Draughtsman, Mr. Roy(A)

    Authors: Saiyadain, M S; Ahmed, Nazimuddin;

    Reference No: P&IR0001(A) Pages: 10 Published on: 1, January, 1980

    Abstract: Deals with the problems of promotion for an employee who has acquired all possible qualifications and yet cannot be considered for promotion. The thoughts of his immediate supervisor and those involved with him give us an indication of the issues involved in promotions. ... More

  10. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  11. Larsen & Toubro Fuse Switch Advertising

    Authors: Mohan, Manendra; Parekh, Jayshree;

    Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

    Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

  12. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

  13. Mohan Private Limited

    Authors: Govindarajan, V;

    Reference No: F&A0344 Pages: 6 Published on: 1, January, 1980

    Abstract: Deals with control of working capital in a travel agency. ... More

  14. Sarada Nagar Cooperative Sugar Mills

    Authors: Seetharaman, S P;

    Reference No: CMA0536 Pages: 14 Published on: 1, January, 1981

    Abstract: Ambur Cooperative Sugar Factory was started with share capital assistance from the government. Over the years the cooperative generated sufficient capital and managed to repay of the government's share. In fact it was in a position to repay the entire government's share, but this was not done as the government ... More

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