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Latest published cases

List of Latest Published Cases

  1. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  2. Arun Ranganath Deshpande (D)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(D) Pages: 10 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  3. Tri-Sure India Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0290 Pages: 35 Published on: 1, January, 1976

    Abstract: Describes the accounting adjustments made by the management that is subsequently audited and found to be without any operational basis. The auditors allege that sales have been inflated, adjustments have been made in receivables and inventories, and profit figures increased. This happens when the profit and loss account is to ... More

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  4. Arun Ranganath Deshpande (B)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(B) Pages: 7 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  5. Evolution of Computer Systems at Air

    Authors: Patel, Nitin R;

    Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

    Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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  6. Liberty Shirts

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

    Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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  7. Arun Ranganath Deshpande (E)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  8. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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  9. Budgetary Control: A Publishing House Example

    Authors: Jaikumar, V;

    Reference No: F&A0291TEC Pages: 12 Published on: 1, January, 1976

    Abstract: A brief exposition of a budgetary control process, with a publishing house taken as the organizational example. ... More

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  10. Hindustan Electricity Company

    Authors: Verma, Pramod;

    Reference No: P&IR0034 Pages: 4 Published on: 1, January, 1976

    Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More

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  11. Arun Ranganath Deshpande (C)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(C) Pages: 9 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  12. National Seeds Corporation Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

    Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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  13. Arun Ranganath Deshpande (A)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(A) Pages: 5 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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