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Latest published cases

List of Latest Published Cases

  1. Nokia's Recall of Batteries

    Authors: Daswani, Arzoo; Vyas, Preeta H;

    Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

    Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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  2. Mundra Port and Special Economic Zone (MPSEZ)

    Authors: Vaidya, Deepak; Modi, Gopesh;

    Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

    Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

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  3. Launching a new DCF Branch at Aviva Life Insurance Co India

    Authors: Varkkey, Biju; Joy, Roshni;

    Reference No: P&IR0207 Pages: 22 Published on: 31, March, 2009

    Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More

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  4. GuruKool: A Retail Frontline Training Initiative

    Authors: Kaul, Subhashini;

    Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

    Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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  5. Regency Hospital Limited (A)

    Authors: Gupta, Parvinder;

    Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009

    Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More

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  6. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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  7. Surviving the Recession: Venus Jewel

    Authors: Rao, Indu; Bhatnagar, Deepti;

    Reference No: OB0206 Pages: 23 Published on: 3, September, 2009

    Abstract: The Indian diamond industry witnessed a severe recession in the year 2008. The industry is already showing signs of recovery in 2009 led by its large sized firms. This case presents facts from a study conducted in a large sized Indian diamond processing firm which has existed for the last 40 years and ... More

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  8. Hasmukhbhai: Cold Storage Entrepreneur

    Authors: Raghuram, G; Baskar, Vijaya N; Mishra, Santosh Kumar;

    Reference No: CMA0812 Pages: 37 Published on: 20, November, 2009

    Abstract: Mr Hasmukhbhai K Nakum, a cold storage entrepreneur, was thinking about expanding his cold storage business beyond Ahmedabad. While some of the cold storages in Ahmedabad were closing down due to high running costs and poor capacity utilization, but he was contemplating on expansion. He already had four cold storages ... More

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  9. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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  10. Majestic Hospital*

    Authors: Ramani, K V;

    Reference No: CMHS0004 Pages: 10 Published on: 13, January, 2010

    Abstract: This case brings out the processes and procedures followed for hospital patient discharge in Majestic Hospital. Concerns of the hospital management in identifying problem areas in service delivery and those of the patient’s family regarding patient discharge process are also highlighted. The protagonist of the case is the chief ... More

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