Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: ECO0045TECPages: 23Published on: 1, January, 1966
Abstract: This is an account of the leading political parties in India, with an exhaustive analysis of their economic policies and their relevance to business decision making. ... More
Reference No: MAR0005Pages: 7Published on: 1, January, 1965
Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semi wholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More
Reference No: OB0024(F2)Pages: 16 Published on: 1, January, 1965
Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More
Reference No: PROD0006(B)Pages: 18Published on: 1, January, 1965
Abstract: This is an exercise in establishing a factory organization. Existing organization, duties and responsibilities assigned to supervisors, their past experience, education, salary levels, etc, are given in the case. Students are required to identify defects, suggest improvements, and recommend a suitable organization structure to achieve the targeted production programme. ... More
Reference No: OB0024(E)Pages: 16Published on: 1, January, 1965
Abstract: The president explains his ideas on the relationship between distance, formality and authority. Other executives also report their ideas. Students explore these statements in order to understand better each of these concepts and the influence of Indian culture on their conception. ... More
Reference No: ECO0026Pages: 10Published on: 1, January, 1965
Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More
Reference No: PROD0019Pages: 4 Published on: 1, January, 1965
Abstract: Deals with standardization of steel bar stock inventory in a company. Requires students to compute order quantities and machine times for determining optimum inventory policies. ... More
Reference No: F&A0066Pages: 7 Published on: 1, January, 1965
Abstract: The manager of the firm analyses the working results of each of the manufacturing sections. The case deals with breakeven analysis, and its advantages and limitations. ... More
Reference No: ECO0039Pages: 19Published on: 1, January, 1965
Abstract: The discussion of the issues contained in the latest budget to familiarize the student with the impact tax legislation on the growth of business. ... More
Reference No: P&IR0067(A)Pages: 18 Published on: 1, January, 1965
Abstract: The case describes the attempts made by the mill owner's son to streamline the personnel functions of the company. The case lends itself to a discussion on introduction of change and personnel management as well as a more intensive discussion on selection, training, appraisal and organization for personnel management. ... More
