Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0028Pages: 28Published on: 1, January, 1966
Abstract: A small bank, by selling a substantial part of its assets and liabilities, merges with a big scheduled bank. The case deals with the problems of valuation of the enterprise, and leads to an appreciation of the problems of expansion through the policy of merger. ... More
Reference No: MAR0005Pages: 7Published on: 1, January, 1965
Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semi wholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More
Reference No: OB0024(F2)Pages: 16 Published on: 1, January, 1965
Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More
Reference No: F&A0066Pages: 7 Published on: 1, January, 1965
Abstract: The manager of the firm analyses the working results of each of the manufacturing sections. The case deals with breakeven analysis, and its advantages and limitations. ... More
Reference No: OB0024(E)Pages: 16Published on: 1, January, 1965
Abstract: The president explains his ideas on the relationship between distance, formality and authority. Other executives also report their ideas. Students explore these statements in order to understand better each of these concepts and the influence of Indian culture on their conception. ... More
Reference No: PROD0006(B)Pages: 18Published on: 1, January, 1965
Abstract: This is an exercise in establishing a factory organization. Existing organization, duties and responsibilities assigned to supervisors, their past experience, education, salary levels, etc, are given in the case. Students are required to identify defects, suggest improvements, and recommend a suitable organization structure to achieve the targeted production programme. ... More
Reference No: ECO0026Pages: 10Published on: 1, January, 1965
Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More
Reference No: F&A0024(C)Pages: 3Published on: 1, January, 1965
Abstract: The BGW Case Series related to the appraisal of a long term Loan to a Manufacturing Company. It also deals with the Fashioning of the terms and Conditions of the Loan in such a way as would reconcile the lender's and the borrower's Points of View. ... More
Reference No: F&A0067Pages: 5 Published on: 1, January, 1965
Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and by products situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More
Reference No: PROD0019Pages: 4 Published on: 1, January, 1965
Abstract: Deals with standardization of steel bar stock inventory in a company. Requires students to compute order quantities and machine times for determining optimum inventory policies. ... More
