Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: ECO0045TECPages: 23Published on: 1, January, 1966
Abstract: This is an account of the leading political parties in India, with an exhaustive analysis of their economic policies and their relevance to business decision making. ... More
Reference No: F&A0028Pages: 28Published on: 1, January, 1966
Abstract: A small bank, by selling a substantial part of its assets and liabilities, merges with a big scheduled bank. The case deals with the problems of valuation of the enterprise, and leads to an appreciation of the problems of expansion through the policy of merger. ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: OB0001(B)Pages: 2Published on: 1, January, 1966
Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More
Reference No: P&IR0017(A)Pages: 7Published on: 1, January, 1966
Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: CMA0122Pages: 10Published on: 1, January, 1966
Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More
Reference No: ECO0005(B)Pages: 7Published on: 1, January, 1966
Abstract: Deals with the AMTS pricing policy. Students are to prepare a proposal for revising its fare policy using the guidelines given in the case. ... More
