Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: ECO0045TECPages: 23Published on: 1, January, 1966
Abstract: This is an account of the leading political parties in India, with an exhaustive analysis of their economic policies and their relevance to business decision making. ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: P&IR0017(A)Pages: 7Published on: 1, January, 1966
Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: CMA0099Pages: 2Published on: 1, January, 1966
Abstract: This case is one of the aspect of functional management in dairying organizations, viz. organizational behaviour. The issue raised in this case relates to the problem of relationship between two organizational leadership at village level. The concerned organizations in this case are the Village Panchayat milk producers cooperative society. How ... More
Reference No: CMA0122Pages: 10Published on: 1, January, 1966
Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More
Reference No: ECO0005(B)Pages: 7Published on: 1, January, 1966
Abstract: Deals with the AMTS pricing policy. Students are to prepare a proposal for revising its fare policy using the guidelines given in the case. ... More
Reference No: ECO0073Pages: 7Published on: 1, January, 1966
Abstract: Deals with problems faced by a finance corporation at its first underwriting of an issue. The main problem was the weighing of claims of safefinance versus development finance. The industry involved is the paper industry and questions on estimates of demand for paper arise. ... More