Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: F&A0130TECPages: 21Published on: 1, January, 1970
Abstract: Describes some of the more common accounting records and procedures used by business organizations to prepare financial statements. The accounting records described are the journal and the ledger; the procedures of journalizing and ledger posting, and adjusting and closing processes are also dealt with. ... More
Reference No: F&A0216Pages: 12 Published on: 1, January, 1970
Abstract: Deals with attempts to control critical material costs through the piecemeal introduction of a standard costing system. Some of the aspects dealt with are: 1) comparative cost analysis of alternative sources of imported raw materials; 2) purchase performance analysis through comparison of the actuals with the budgets on the chosen alternative; 3) use ... More
Reference No: F&A0138(A)Pages: 9Published on: 1, January, 1970
Abstract: Describes the formation of an employees' union in a large bank in which the management had adopted personal and social acquaintance as an important basis for recruitment at the clerical level. Management was at first indifferent to the union but recognized it after an agitation. Subsequently, meetings were held between ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0126Pages: 3 Published on: 1, January, 1970
Abstract: The case involves the preparation of a balance sheet and a profit and loss statement, on the basis of descriptive transactions, in a theatre business. The case facilitates use of the accrual and realization concepts. ... More
Reference No: F&A0143(D)Pages: 16Published on: 1, January, 1970
Abstract: The case describes the suggestions made by a consultant and his colleagues regarding the appraisal and promotion of officers in the bank. ... More
Reference No: MAR0087TECPages: 11Published on: 1, January, 1970
Abstract: Outlines the major assistance programmes of the central and state governments for the development and promotion of small-scale industries. Information is provided about the various institution which have been set up for this purpose to provide aid to the small units in the areas of procurement of raw materials both ... More
Reference No: F&A0136Pages: 34Published on: 1, January, 1970
Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union- management relations, the existing organization structure, and the economic realities of the total organization and its various ... More
Reference No: F&A0159Pages: 17 Published on: 1, January, 1970
Abstract: Action has to be taken against the company, which has been continuously defaulting in paying instalments and interest. Follow-up procedures are analyzed and discussed. ... More
Reference No: F&A0192Pages: 30 Published on: 1, January, 1970
Abstract: The case is focused on the management planning and control systems in a government- owned national research laboratory. The processes of building up an annual expenditure budget and periodic reporting of actuals in money terms is discussed in this case. Apart from monetary indicators, the physical and qualitative aspects of ... More
Reference No: F&A0143(B)Pages: 8 Published on: 1, January, 1970
Abstract: Deals with the problems in introducing a formal appraisal system in the bank; brings out the constraints within which branch managers evaluate their junior colleagues, especially in the absence of well- defined evaluation standards; and indicates how old procedures may continue despite modern personnel practices. ... More
Reference No: F&A0174(C)Pages: 4Published on: 1, January, 1970
Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More
Reference No: ECO0082Pages: 14 Published on: 1, January, 1970
Abstract: Illustrates the transition of indigenous banking into modern banking system in a princely state in India. It also emphasizes the effect of environment on the growth of banking and the encouragement given by a princely state to such business. ... More
