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Latest published cases

List of Latest Published Cases

  1. Handloom Development and Bechara Weaver: A Shilpi Tale

    Authors: Gupta, Ranjit;

    Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

    Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

  2. Polymer Plant

    Authors: Balakrishnan, K;

    Reference No: F&A0337 Pages: 4 Published on: 1, January, 1980

    Abstract: A comprehensive case in process costing. All theoretical issues concerning process costing can be discussed in a reallife setting. ... More

  3. Cooperation and Conflict

    Authors: Pestonjee, D M;

    Reference No: OB0117TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More

  4. Navjivan Bank (C)

    Authors: Govindarajan, V; Rao, T V; Sheth, N R;

    Reference No: OB0161(C) Pages: 9 Published on: 1, January, 1980

    Abstract: Describes the problems and issues posed by the organizational structure and systems existing in the bank as described in Navjivan Bank (A). Problems at branch, regional and zonal levels are described with sample events. ... More

  5. Role of Advertising in the Marketing Mix

    Authors: Mohan, Manendra;

    Reference No: MAR0220TEC Pages: 11 Published on: 1, January, 1980

    Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More

  6. The Case of Senior Draughtsman, Mr. Roy(A)

    Authors: Saiyadain, M S; Ahmed, Nazimuddin;

    Reference No: P&IR0001(A) Pages: 10 Published on: 1, January, 1980

    Abstract: Deals with the problems of promotion for an employee who has acquired all possible qualifications and yet cannot be considered for promotion. The thoughts of his immediate supervisor and those involved with him give us an indication of the issues involved in promotions. ... More

  7. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  8. Larsen & Toubro Fuse Switch Advertising

    Authors: Mohan, Manendra; Parekh, Jayshree;

    Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

    Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

  9. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

  10. Mohan Private Limited

    Authors: Govindarajan, V;

    Reference No: F&A0344 Pages: 6 Published on: 1, January, 1980

    Abstract: Deals with control of working capital in a travel agency. ... More

  11. Resistance to Change

    Authors: Pestonjee, D M;

    Reference No: OB0122TEC Pages: 2 Published on: 1, January, 1980

    Abstract: Emphasizing that, while change is inevitable, people often resist it. This note attempts at explaining why change is resisted, and what can be done to overcome this resistance to change. The note mainly suggests how structural elements can be so modified that the change process is facilitated. It also includes ... More

  12. One Day in the Life of Hari Krishna Singh

    Authors: Malya, M Meenakshi; Maslekar, A R; Misra, D N;

    Reference No: CMA0515TEC Pages: 6 Published on: 1, January, 1980

    Abstract: A chief conservator of forests is overall in charge of forestry in a state. A day in the life of a typical Chief Conservator of Forests is described to highlight how a principal forest administrator/manager functions today and what roles he has to play as the head of a ... More

  13. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

  14. Perumal Industries Limited **

    Authors: Rao, T V;

    Reference No: OB0113 Pages: 10 Published on: 1, January, 1980

    Abstract: Demonstrates the techniques used by the working class to express their resentment, to the management, on bonus issues, as well as the techniques used by top management to resolve such conflicts. In resolving conflicts there is a need for top management to think of long?term implications. In this case, ... More

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